Question Details

Rudy Bachraty, Other/Just Looking in Fort Collins, CO

What are the 3 most important things Real Estate Agents should do to improve their online presence?

Asked by Rudy Bachraty, Fort Collins, CO Tue Feb 5, 2008

Hi All!

Rudy from Trulia here.

We're conducting a Trulia Poll and would appreciate your feedback:

Thanks for your input.

Best,

Rudy
Social Media Guru at Trulia

Help the community by answering this question:

Answers

24
BEST ANSWER
1) SEO. A buzz word, I know. But done right, this is the single most powerful tool. Include Longtail key words, incoming and outgoing links from other websites, verification on major search engines...
2) Blog. Keep content fresh and meaningful to potential clients and or industry networking group.
3) Be different. Provide content that is unique and frequently updated so people WANT to come back. Provide content that is not only real estate specific but interesting to your target market. See web reference example of "Greening Nashville".
1 vote Thank Flag Link Wed Feb 6, 2008
Rudy,

Not so much as what I figured out as what my clients demanded. Twice during listing presentations I had been asked will I have more than one picture on Realtor.com and if not they weren't listing. So I had to do what the public wanted. Paid off in the long run because Realtor.com is highest viewed RE site and a guy from Washington saw all the pics and ended up buying the house. I asked him at closing how he narrowed his search from long distance and he said he didn't even consider listings with 1 picture. Mind you if you sell as much as me it will cost you about $3,000 a year for the service based on previous years sales.
1 vote Thank Flag Link Sat Feb 9, 2008
Rudy-
Blog
Social Networking
Blog inside Social Networking
(Oh, and have a great website to click thru to)
-Mimi
Mimi Osterdahl / The Muljat Group Realtors / Bellingham, Washington / http://www.LiveGoodBeHappy.com
2008 President, Northwest Washington Women's Council of Realtors
1 vote Thank Flag Link Wed Feb 6, 2008
Rudy -

Open forums like Trulia Voices, blog, blog, blog, online advertising around listings and beyond, SEO (but I find that one of the weakest avenues unless you are connected with a larger player like Realtor.com, Boulevard, HomeGain, or the like)

Keeping the personal web sites focused to different buying groups. Having more than one - for sure.

CJ
Web Reference: http://www.TalkToCJ.com
1 vote Thank Flag Link Wed Feb 6, 2008
I'd be careful with the "Subdivision Overviews" as the blogger who is getting sued by the developer gave a "review" of a condo complex for sale.
Seth--are you talking about reviewing certain neighborhoods in an area? School ranking, restaurants, price points, etc? Yes, I think any great meta-tabs you can throw in with the review is great. just sayin!!
1 vote Thank Flag Link Tue Feb 5, 2008
1. Subdivision Overviews ( a little too detailed to explain here, but well worth it when done right!!)
2. Blog, Blog, and Blog some more.
3. Provide USEFUL content. Build it and they WILL COME!!!
Web Reference: http://www.sethparker.net
1 vote Thank Flag Link Tue Feb 5, 2008
Creating a good online presence is not hard, but if your domain name has not been up for 6-12 months, it may take some time to season it before the search engines start looking at it as real relevant. However, there is no time to start like the present. Also remember that Google and Yahoo have over 80% of the searches these days, and by using good content on your site, along with some decent links back to it, they will find you.

As a niche company it is always easier for us to stand out, and we've maintained first page search results on many of our waterfront websites for over 10 years. If you can find a way to create a specialty for yourself, it is much easier to be found.

Good luck,

Dan
Web Reference: http://www.Lakehomes.com
0 votes Thank Flag Link Wed Feb 20, 2008
That's always nice to hear Mimi! The more agents and consumers that use Voices the better the conversations will be for all. In addition, we've been hearing some great feedback about the traffic agents are getting from having their listings on Trulia. Thanks so much for helping spread the word about Trulia.

Best,

Rudy
0 votes Thank Flag Link Mon Feb 18, 2008
Rudy-
Trulia showed up on my web stats this morning! 16 click-throughs since I posted here! AWESOME!!!
I LOVE TRULIA and have been spreading the trulia resource around to all of my colleages as a great place to 'hang their virtual hat".
Thanks for the service! Thanks for the clicks!
Live good. Be happy.
-Mimi
Mimi Osterdahl / The Muljat Group Realtors / Bellingham, Washington / http://www.LiveGoodBeHappy.com
0 votes Thank Flag Link Mon Feb 18, 2008
Congrats on your new gig, Rudy!
0 votes Thank Flag Link Mon Feb 11, 2008
That's great Mimi!

Glad to see you have the SEO aspect covered. "Live good. Be happy. Be remembered! " - I love it.

Rudy
0 votes Thank Flag Link Mon Feb 11, 2008
Hello!

We have recently launched our new site aimed at helping realtors gain presence online and find new referrals and clients! It is free to create your profile....
http://www.newagentfinder.com
Feel free to check it out and sign up! You can even post your listings!

Thanks!
http://www.newagentfinder.com
0 votes Thank Flag Link Sun Feb 10, 2008
Rudy-
To answer your question about the site being SEO friendly...I publish the site in .html in addition to the Flash. I hide search engine code in my pages, so, when they come looking at the .html they find it. (tricky!)
Glad you enjoyed the site! I love getting that kind of feedback...it is EXACTLY what I was going for. "Cool, different, MEMORABLE!" It does not matter how many tools you provide a visitor, or how many house photos you post, if they can't remember YOU.
Live good. Be happy. Be remembered!
-Mimi
Mimi Osterdahl / The Muljat Group Realtors / Bellingham, Washington / http://www.LiveGoodBeHappy.com
2008 President, Northwest Washington Women's Council of Realtors
0 votes Thank Flag Link Sun Feb 10, 2008
Hi Michael!

It seems the proof is in the pudding......More pictures = more views. I'm a big fan of using video in real estate. Neighborhood videos that tell a story can help people make better informed buying decisions. Especially for relocating families as you mentioned.

30 Pictures per listing....wow! Great advice. Thanks again Michael.

Rudy
Social Media Guru at Trulia
0 votes Thank Flag Link Sun Feb 10, 2008
I attended our Keller Wiliams Tech Mastermind group today and the amount of views with pictures of 21+ for each listing was 10.78, with ONE picture 2.20. Add a Virtual Tour and you get even more visits. Adding video to your site increases it still and makes your site even more "sticky". Having videos of neighborhoods makes you an invalueable resources for relocating families. The search engines want quality listings with a lot of photos. Our KWLS is now able to take 30 picture PER listing.
0 votes Thank Flag Link Sat Feb 9, 2008
Hi Capone!

Listening to your clients (buyers and sellers ) needs is good as long as you know that what they want is really worth it or not. Consumers crave more pictures, property details and even video. It helps them make more informed decisions. I'm happy it has worked for you.

Rudy
0 votes Thank Flag Link Sat Feb 9, 2008
Hi Capone!

Having choices is good. Seems you figured out what works best for you. That's a good thing....

Rudy
0 votes Thank Flag Link Fri Feb 8, 2008
Hi Cathie!

Free is always a good way to go :) Great suggestions. At the end of the day, analyzing what sites work and which don't will help you determine where to allocate your time. Time is very valuable.

Thanks again for sharing.

Rudy

Rudy
0 votes Thank Flag Link Fri Feb 8, 2008
Hi Michael!

I met Lucas, the agent/blogger who was sued by the developer, in NYC in January. This case may set a precedent on how real estate agents blog. Will be keeping a close eye on the outcome.

Rudy
0 votes Thank Flag Link Fri Feb 8, 2008
Hi Mimi!

You have one of the coolest real estate broker sites I've ever come across. Is the site SEO friendly?

1. Blog - It's a great way to establish yourself as the local expert but It takes time and a lot of work to maintain....
2. Social Networking - There are many, so find the ones that work for you. If possible, try to take the relationships you built online offine. The bond becomes stronger.....
3. Blog inside Social Networking - It's all about useful content.....
(Oh, and have a great website to click thru to) - For sure!

Thanks for feedback Mimi!

Rudy
0 votes Thank Flag Link Fri Feb 8, 2008
Realtor.com costs me over $3,000 a year, it is free if you want to go the amateur route and only post 1 pic but if you want full alotment of pics it costs according to how many you sold the previous year.
0 votes Thank Flag Link Thu Feb 7, 2008
Rudy,
Point2Agent - Free
Craigslist - Free
Realtor.com - Free
Active Rain- Free
All are free and will give you a good start in gaining an online presence.
0 votes Thank Flag Link Thu Feb 7, 2008
--Michael,
Yeah, I read about the guy from FL! I try to do more like you say. Where the S/D is, price range, sqft range, type of home, what it's close to, etc. No opinions or anything like that. Just hard facts.
Web Reference: http://www.sethparker.net
0 votes Thank Flag Link Wed Feb 6, 2008
Fantastic answers everyone! Let's keep the feedback coming.......

Rudy
Social Media Guru at Trulia
0 votes Thank Flag Link Wed Feb 6, 2008
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