You want to shoot, edit, render, upload videos on your local community events, your property listings. Embed them on your site, link to them in email, embed them in blogs posts. Real videos use the ears and the eyes to make a deep connection, better experience for real estate buyers, sellers. Remember to create a simle intro, extro so their is continuity, familiarity. Don't just start a video walking up the front walk herky jerky and pivoting roller coaster as your clod hop through a property. Pans, edits, story board and natural sound, not just Kenny G sound track to avoid "dead air". Talk one on one as you cyber tour the place. The biggest critics of real video you will find are not using it. Your early ones will be wobbly, just like when you learned to ride a bike and before Dad let you leave the yard.