Question Details

Jennifur New…, Real Estate Pro in Litchfield Park, AZ

Does anyone advertise on their car windows? Like the rear window, nothing to out of control.

Asked by Jennifur Newell, Litchfield Park, AZ Mon Aug 25, 2008

So, I'ld like to capture some more buyers, but don't want to seem to tacky. Curious if anyone uses rear window advertising like name, company, slogan, and website.

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15
I had my VW Beetle spot wrapped when I was actively selling in NYC and it did turn heads and get me calls. If I had to do it again, I would wrap the entire car. Make sure the graphics and logo are optimally positioned. The messaging should reflect your brand and have a good tag line/ call to action. Make sure your contact info is easy to read and positioned based on any DMV rules that may exist. Phone #, email and web/blog address should be included......

Note - the type of car you have may not be optimal for adding logos/lettering or a wrap.

Hope this helps.

Rudy
Social Media Guru at Trulia.com
Web Reference: http://www.truliablog.com
2 votes Thank Flag Link Tue Sep 30, 2008
Hi Rita,

Before you advertise your business on your car, check with your auto insurance company. Sometimes placing advertising on your vehicle changes the type of insurance to commercial - bringing up the cost.
2 votes Thank Flag Link Tue Aug 26, 2008
if you are going to advertise on your car spend the extra money and get it wrapped. It will build better brand recognition and it looks better than the window lettering.

If you have a client that thinks it is tacky then you just need to explain to them that you are 100% commission and don't get a weekly paycheck. That should get them to understand.

Good Luck!
1 vote Thank Flag Link Tue Aug 26, 2008
I have my company logo and the words buy or sell a house on my rear window. I used to have my name and phone number, but I also got a couple obscene phone calls. Then one night on the way home from a fish fry with my husband, someone called my number and started screaming at me. "Hey, you m....f..... you got a Turbo Jetta, why don't you drive it like one.

p.s. we were already doing 45 in a 35. :(

The next day I removed the name and phone number. Had it on there for several years and never received a lead. Left the company logo though. Good name recognition.
Web Reference: http://www.lindacefalu.com
0 votes Thank Flag Link Thu Jun 23, 2011
I have seen a few real estate agents with their entire rear windshield covered with their name, company, and contact information. That seems to look a lot better than simple letters. I personally feel that an entire wrapped car would look a little tacky. I have seen several agents with their faces on the car...scary at times (and expensive). If you personally don't feel like having your own advertisement on your vehicle, there are companies that manage and do it for you.
0 votes Thank Flag Link Thu Jun 23, 2011
forget appearing tacky. That's a thought process for hoa managers to ponder. Your idea is to increase business. A full vehicle wrap grabs the most attention. best of luck
0 votes Thank Flag Link Fri Jun 11, 2010
im looking to advertise on my back window of my car that make money. is there anything out there in phoenix that does this if so let me know loretta
0 votes Thank Flag Link Thu Jun 10, 2010
I have vinyl letters on the back window of our Ford Sportrac truck. I think it's good for name recognition. The only calls I have gotten seem to be from home inspectors looking for business.
Web Reference: http://www.JenBowman.com
0 votes Thank Flag Link Tue Sep 30, 2008
I have been thinking about it actually and I am considering buying from this website:

http://www.webdecal.com/index.shtml

Cathy C.
0 votes Thank Flag Link Sun Sep 28, 2008
You know, I have called tradespeople from their car signs..so I assume others do the same.
0 votes Thank Flag Link Sun Sep 28, 2008
Another way of capturing new clients in your local area - while keeping your car just as it is! - is by signing up with Lead To Realty. You provide us with the zip codes you want to do business in, we mount on your behalf an advertising campaign in your area, and then we have a phone conversation with each and every prospect before putting you in touch with only those who are ready, willing and able.

The method may be very different, but like any serious marketing initiative, it's the results that matter. Advertising your car sounds like a wonderful initiative to me too. Yet although lead generation may not seem at first glance as localized, because everybody today searches the net for their real estate needs, Lead to Realty can capture people from Vegas just as well as you can while driving down the client's street!

At least, that's what our many successful agents are saying in the very realistic appraisals they give of our service: http://www.leadtorealty.com/testimonials.php
0 votes Thank Flag Link Tue Aug 26, 2008
I'm afraid to use a magnet or anything because I'm afraid of someone getting mad at me in traffic& knowing who I am. One of the agents in our office removed hers after she got an obscene cal on her cell.
0 votes Thank Flag Link Tue Aug 26, 2008
Yes I have vinyl letters with my slogan, web address and cell number placed in my back window they are small enough to be discreet yet large enough to be effective. I have recently placed a card caddy on the window also. I did the magnets for a couple years but that really didn't work.
0 votes Thank Flag Link Tue Aug 26, 2008
I am planning on getting a magnet to advertise my web site address only. Honestly, I am doing it let all of my neighbors that I am in the real estate business (I am in a new neighborhood). That way, they can ask me about the local market and I don't have to worry about announcing my business during small talk. I think a magnet is a good idea because you can remove it if you have a have a client who might think this kind of advertising is tacky. For some reason, I don't like the idea of showing homes with advertising on my car. The downside of a magnet is that it is easily stolen by pranksters. 


Rita Moriarty 

Broker Associate/Realtor 

Realty Benefit
0 votes Thank Flag Link Tue Aug 26, 2008
I had magnets on the sides of my car for a while. I never got one call.
Web Reference: http://GetPrequalified.com
0 votes Thank Flag Link Mon Aug 25, 2008
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