Our CEO, Gary Keller, noting the lack of referrals to other KW agents, lamented our lack of getting our clients referred to another agent. He failed to see that many of the Sellers we now represent, due to the internet, have already developed a relationship in the future city of their new home. They most likely have already previewed their neighborhood, the schools, shopping, demographics and the like months before they decide to call their local realtor to sell their home. When we get to them and ask if they need a referral to the relocating city they shake their heads and say, "Nope--already have on thank you!"
I really belive this is one of the major revenue generating facets of our industry that had been shifted to the on-line industry.
Obviously, there is information displayed on any website but I would be interested in having the "full picture", from a real estate agent perspective. There is a start of an answer in http://www.trulia.com/submit_listings/ , especially in the Feed guidelines (pdf) for XML submission.
What are the complete information about home listings included in the Online Listing Standard for real estate agents?
Basically the Standards are determined by NAR and the Boards of realtors/mls. This tells websites what they have to show at a minimum on their sites. For agents and brokers this is going to mean getting the Data to one place and than it can be distributed to all of these players. It just got a lot easier for us and for them to play this game.
This is good if you believe that more data sharing is better. Each Broker will still have to approve the syndication and placement of the listing at each site but that is a business decision. Believe it or not many Brokers and Firms are against this as what this emans is that these sites can more easily seperate us fomr our consumers.
It is all about the buyer and who gets them to sign up or log on first. Trulia and Zillow are certainly offering a more content rich enviroment than most websites. So this can be a good or bad thing depending upon how you look at it.
Dirk T Knudsen
"The Real Estate Doctor"