Home Selling in Colorado>Question Details

Kent Palmer,  in Denver, CO

Sellers: Would you like to work with a borker who offered a menu of ala carte service?

Asked by Kent Palmer, Denver, CO Wed Jan 9, 2008

Pick and choose from the typical service like photography, showings, lockbox, MLS, Brochures, Yard signs, internet markerting, open houses, etc. Pick your package and pay a flat fee. Would this be more appealing than the traditional system.

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It's the only way to go .....

Keep in mind, some folks only purchase 2 or 3 homes in a lifetime .. so they may need a full service agent.

You have others that might purchase multiple properties for investment reasons and they probably don't need all the song and dance .. they need someone that knows the area, studies the market and can drive a car - period ..... oh yeah, and doesn't get lost.

Pulling up in a S500 Benz and the wearing a Nina Ricci suit doesn't get it done anymore for the consumer, any consumer ... realtors that know what they're doing and being street savvy will make leaps and bounds in todays - and tomorrows market.

It will make all the difference between who is here today and who won't be in your industry in the next 5 years .... (order takers need not apply) ;^)

Good luck.!
1 vote Thank Flag Link Wed Jan 9, 2008
don't worry, Linette, Kent is not soliciting services, he's a regular here on Trulia, and is just soliciting opinions... he has a habit of stirring the pot, bringing some of those Trulia "lurkers" out of the woodwork...

don't worry.. it'll be a spirited conversation.
1 vote Thank Flag Link Wed Jan 9, 2008
Alan May, Real Estate Pro in Evanston, IL
MVP'08
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William wrote:
The disadvantage to your structure is that you get paid whether the home sells or not... so, for parts that involve a person from your company to perform a service, there is really no incentive for them to do a good job.

William,
If a broker were to offer this kind of service, they would have to offer something of value or there would be no point!

Ginger wrote:
I think what you are talking about is already available thru some FSBO and flat fee companies. I think that those consumers who want that already go that route. It doesn't really appeal to me. I'm looking to sell, not pay the lowest commission.

Ginger,
You are correct, the discounters and rebaters do offer this type of service. And I wish more people felt the way you do about the importance of selling vs. the commission structure. However, as Tman mentioned, some sellers would be interested in just paying for a few pieces of the pie and managing other parts, like showings, themselves and letting a broker take care of contracts or negotiations.

I guess in the end, it really does not matter what a broker offers in their marketing, as long as consumers understand that in real estate, everything is negotiable.
0 votes Thank Flag Link Fri Jan 11, 2008
Hi Kent - You mentioned that you had hoped for more consumer response so I'm chiming in! I think what you are talking about is already available thru some FSBO and flat fee companies. I think that those consumers who want that already go that route. It doesn't really appeal to me. I'm looking to sell, not pay the lowest commission.
i don't have any statistics so please correct me if my assumptions are wrong. I imagine you have a higher percentage of FSBOs in a Seller's market, than in the current Buyer's market. I think the a la carte menu is more appealing when there are more FSBOs in the market.
In another thread, someone else talked about paying extra for premium services, on top of a commision. I'm not averse to that.
0 votes Thank Flag Link Fri Jan 11, 2008
Kent,

Ha, have been thinking about a "fair alternative" to the traditional commission structure for a while.

The disadvantage to your structure is that you get paid whether the home sells or not... so, for parts that involve a person from your company to perform a service, there is really no incentive for them to do a good job.

But of course you can't flip the money for all of these services contingent upon sale of the home ... based on a consumer-planned "pick and choose" marketing strategy that may not succeed.

Bottom line is that being a realtor is a sales job, and sales jobs need to be based upon performance

Will be interesting to see who comes up with the "revelation" that finally makes sense and is fair to everyone - consumers and realtors. The one thing I do know is that it's going to continue to change and like Tman said, the folks who don't keep up will be out of the industry...
0 votes Thank Flag Link Fri Jan 11, 2008
Linette, No problem at all. I will try to be more precise in the future.

This went no where; I was expecting more consumer response.

Tman, good points. I wish I could have given you Best Answer on a more productive thread.
0 votes Thank Flag Link Fri Jan 11, 2008
Thank you for the clarification. I apologize Kent!
0 votes Thank Flag Link Wed Jan 9, 2008
No! and this is the wrong place to be advertising. Please read the guidelines
0 votes Thank Flag Link Wed Jan 9, 2008
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