Also d517 can not sell the LAND for more than it will appraise for which may cause a problem in our current market (buyer's market).
In addition developers ARE AT A STAND STILL in AZ because of the supply vs. demand issue.
d517 you might consider having a high demand Arizona Home built on the land (Single Level, 4 bedroom or 3 bedrooms plus den, 2000+sqft with a 3 Car garage etc...) at $59 to $69 a square foot and then selling it for $350,000 to $400,000 if the market will bear it.
Just an idea.
If you plan on selling your house by owner, do you have the paperwork needed for your buyer to sign? Have you done all of your inspections, do you have a few title companies to send the buyer too? If so, then you are in good shape.
I posted concurrently w/ Jay. I know Jay and, I absolutely recommend that you heed advice from him. I would suspect that land sales are very slow in many areas.
If it were only about the MLS, I would suggest thinking about a flat fee. But, for lots, it's not just about the MLS. It might be worth it to talk w/ Jay, and/or other local pros to gain additional perspective. If it still seems right to go it on your own, by all means, it's your right to do so. You won't get pressure from Jay, but you will get candid reliable local info.
I think it's harder for most owners to sell lots than houses/TH/Condo. It really isn't even about the MLS. People who sell "lots' and land, often create networks that build a base of potential buyers in that niche.
I used to belong to the Realtor Land Institute, because of my interest in land sales and horse farms. They didn't have a chapter here in NJ....because we have so little land to sell, I guess. LOL. But, I did belong to the Virginia chapter and took all of my classes there. I don't keep up my membership, in the Realtor Land Institute since my continued participation in VA would be minimal. I am not licensed in VA.
But, I learned a lot about lot sales, land sales, ag sales, farm sales from the classes I took through RLI. People know that I often have my finger on the pulse of a horse farm or two or three that are for sale. A lot of these property owners elect not to put this type of property into a mass media marketing mix and do not want it on Realtor.com and all over the internet. Property owners who had listed their farms in MLS for a year state they did not get showings, and the inquiries received were often from people who were not serious or the people responding had no clue.
Better success in certain niches come from having the right representation. I am not anti-FSBO.....not at all. I am extremely supportive of property owners who want to sell on their own. I am simply pointing out that it can be hard to reach potential buyers in certain niches. I don't know if that hold true for your lot in Waddell, AZ. And, no I didn't think you had a large farm. You said lot, not acreage. My explanation was illustrative.
Are you willing to work with buyer agents if they bring you a buyer? If so, perhaps you want to take on an aggressive marketing campaign outreaching to buyer agents who might likely have contacts for the purchase of your property. Who has sold lots in your area? How did they find them? That might tell you a likely lead to trail for buyer connections.
Alan and rockinblu gave you a good tip about Craigslist. Neither of them, or myself are from your local area. Realtors from AZ, like Donald, will be able to help out with more specific sites or channels for lot sales in your area.
2) The internet will give you the most exposure - try google or yahoo searching "land for sale" and see if there are any sites. Try For Sale By Owner sites.
3) A REALTOR is going to give you the maximum exposure because they know how to market and advertise properties. Example, I currently have over 400 buyers in my database and possibly already have a buyer for your land.
I hope this helps.