Home Selling in Phoenix>Question Details

Sue Maxwell, Home Seller in Phoenix, AZ

What is the best way to get more exposure on a home that you're selling and how can you generate interest?

Asked by Sue Maxwell, Phoenix, AZ Wed Feb 18, 2009

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Sue,

Whether you are represented by an agent or not, the blog attached to the link below may be of some interest to you. While it is directed to FSBOs, there are some ideas that you possibly could implement to augment your agent's marketing plan. Please, if represented, always keep your agent abreast of anything you do on your own. Good luck.

http://www.trulia.com/blog/rockinblu/2008/08/thinking_about_…
1 vote Thank Flag Link Wed Feb 18, 2009
Sue,

All the exposure in the world won't help if your home isn't priced well and looking its best. Are you trying to sell the home on your own or with a Realtor? Before even putting the home on the market it should be Staged by a professional home stager. Please look at the website below to see how dramatic a difference staging can make.

Once the home has been staged it should have a virtual tour and professional photos taken. The other posters have mentioned what services and websites are important. If you are using a Realtor you should select one that has sold similar homes in your area recently.

Brion Crum
Pinnacle Wealth, llc
602 326-5360
0 votes Thank Flag Link Sat Feb 21, 2009
Its simple and it has and always will be PRICE.. You must price your home aggressively just like the bank owned properties. You can never price a home too low because you will get multiple offers and then it will sell for more than if you priced it high and it sits and sits and sits.

I don't want to give all my marketing secrets away but you should call me for the perfect combination of marketing and priceing correctly. (707) 484-0295 is the number to call for more info.

http://www.taylor-mason.com
Web Reference: http://www.taylor-mason.com
0 votes Thank Flag Link Wed Feb 18, 2009
Teri is spot on. An overpriced home will not sell, regardless of the exposure. It will not generate interest. It will not have showings. It will simply languish. What is overpriced? In a declining market, any price higher than the last sold comparable home. If your neighbor's home sold for $200,000, then you should not be $1 over $200,000. Price alone will generate substantial interest.

Marketing tools that work include, #1 MLS, #2 the sign in the yard, #3 real estate websites. In Phoenix, homes priced above $100,000 do not generate interest from craigslist. Homes for rent, however, generate excellent interest via craigslist, below $2000/month. No one reads the classified section of the newspaper anymore (witness the near demise of the East Valley Trib). If you have a niche property, there are niche magazines that do work. Bridle and Bit, for example, will help sell a horse property. Luxury Homes magazine will help sell a multi-million dollar listing.

Every marketing tool that does work relies on one thing: Great photos. If the photos are crappy, the home looks crappy, and therefore it looks overpriced. Amazing photos sell homes, plain and simple. Trulia Voices nearly daily has someone asking for more photos of a home, which substantiates how important the public thinks photos of the home are. If you choose to list your home with a REALTOR, ask to see photos of past listings, because after the price, it's the photos that get the potential buyer in the door.

Best of luck, Sue.
Web Reference: http://www.teambelt.com
0 votes Thank Flag Link Wed Feb 18, 2009
Sue,

A great agent with a marketing plan!

What is key in this market is pricing, photos and website exposure.

I would ask for referrals too!

Lucinda Tkach
Windermere Central LLC
602-799-6846
0 votes Thank Flag Link Wed Feb 18, 2009
You absolutely need an agent - to me, that's a given. Sorry, should have made that more clear. ;-)
0 votes Thank Flag Link Wed Feb 18, 2009
Do you have a listing agent? If no homes with a realtor sale faster than a FSBO. Majority of buyers contact a realtor search for homes due to limited amount of time hire a professional agent who works on their behalf. As a realtor we dont show FSBO we dont have access to the information via MLS cant forward info to your buyers. So many times we drive past FSBO in areas which could work for that buyer.

Increase exposure is marketing of property via, media, web

Locate a flat fee listing agent who can place in MLS increase your exposure. Keep in mind any seller must follow state law sale any property if you dont could be sued . Why sellers have listing agents for their e & o insurance many seasoned "veterans" know how to approach FSBO have you violate state statues you are sued.
Web Reference: http://www.lynn911.com
0 votes Thank Flag Link Wed Feb 18, 2009
Sue,

All of the below are very good tips. Although the single most powerful tool is to have it listed with an Agent. According to NAR figures "the average seller who uses a real estate professional makes 16 percent more on the sale of their home than do sellers who go it alone".

Part of that is the fact that over 80% of buyers use a buyer's agent to find their home. Not having your home listed will limit your potential buyers to less than 20% of the current buyers population - especially the serious ones. Furthermore the buyers going for it alone and looking for FSBOs do it because they want a bargain far beyond the current offers - that might also explain why FSBOs in general have to sell for around 16% less.

Selling by owner might still be a good alternative for you, but you should be well informed before making a decision. Also you have to be aware of the risks and dangers of showing your house by yourself to people who are not qualified and you know very little about them.
0 votes Thank Flag Link Wed Feb 18, 2009
Generating interest in your home begins with the sales price. It needs to be priced - not at the highest - but at the most recent sold price in your neighborhood...or below. Appraisers aren't adding much value for pools, granite, etc., but if your home has those features, the buyers may find it more appealing.

Exposure - all of the marketing that needs to be done is AFTER the pricing. It goes on the MLS, then photographs are taken and then placed on websites, blogs, Craig's List, Zillow, Truilia and more. Everywhere out there...even on Twitter. Then, you wait for buyers.

I hope this helps....
0 votes Thank Flag Link Wed Feb 18, 2009
Hi Sue,

I guess the first thing that I would ask is are you trying to sell the home yourself or do you have an agent that is assisting you with the process? If you are selling it yourself, I would put it everywhere that you can like Craig's List, Backpage.com, CityCribs.com, anywhere that you can put in your own ads. You want as broad an audience as you can broadcast to so the more the better. If you are using an agent or thinking of using one, I would suggest you interview several and then make the decision as to which one you think has the best strategy for on-line advertisement.
0 votes Thank Flag Link Wed Feb 18, 2009
Hi Sue,

I actually did a short video on this subject while at the NAR annual convention in Orlando (I've attatched the link below). You really need to have the home description optimized and distributed online so that the keywords and phrases are picked up when people search for the relevant terms.

Stuart
0 votes Thank Flag Link Wed Feb 18, 2009
I am a Realtor in the Boca Raton, Florida area and I advertise on Craigs list.
I also would suggest your local Penny Saver & possibly signs posted in your neighborhood, local Human Resources for hospitals and businesses.
I hope I have given you new ideas
Good Luck
Margo
Mizner Grande Realty
0 votes Thank Flag Link Wed Feb 18, 2009
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