I think whether it's Photo, Virtual Tour or Movie; the quality of the products has to be good in order to make them effective. When the pictures are fuzzy, dark, not in focus, shaky, etc; I lose interest quickly; which is such a shame because the house could be much better than what is shown on the screen.
The finished product has to showcase the strengths and selling points of the house in order to attract potential buyers.
I have not used movies yet because I have found what I produced attracts buyers to my homes already. I actually prefer to take the pictures myself and will take hundreds of pictures before choosing the ones I want to showcase. - great advantage with the digital camera. I will also go back and take pictures at different times so I maybe able to catch the best sunlight, etc.
I think the media type really does not make much difference; its a gimme. The presentation and quality are what count.
I agree with Keith, I actually had people who called me and wanted to make an offer on the house because they liked what they saw - for those, I asked them to come and see it in person before making an offer, that's when they will really stay and complete the purchase.
I use a professional photographer who makes my virtual tours. Quality photos, correctly staged home, and a fabulous virtual tour are worth every dime.
I think the jury is out on video...however, with technology video could become the new standard. From the expense angle it's pricey in comparison to a virtual tour.
I know of homes purchased almost sign unseen by good virtual tours.
Video is the next best thing to actually being there. You get a feel for the entire property. The relationships between the rooms. The neighborhood. You see the fire burning in the fireplace. You see the butterflies in the garden. It creates emotion and people buy homes based on emotion.
Yes there are horrible video tours out there (http://www.nashuavideotours.com/virtualtours/bad-video-real- ) that more resemble slasher movies than anything, but there are even more horrible, embarrassingly awful photographs on the MLS taken by realtors. You can do it right, or you can do it poorly. That's a choice you have to make. When it's done RIGHT, it works.
This was before anyone had internet broadband to watch clips and movies on their home computers.
You tube had not been invented.
Though the quality of the filming was high, no inquiries resulted. That experience begs the cost / benefit analysis....
Would I allow filmamkers to film and post my listing for free,? probably.
Would I pay a lot for the product? probably not.
If a property is unusual, and fairly high end, it makes more sense to film it
I navigated to the . http://www.homecastvideo.com --- I was not very impressed. The jazzy background music plays louder than the narrator at times. - Some of the pictures were too dark against the dark background in the fade outs. (poor lighting) Though I have 20mbs broadband the sound and pictures skipped and stalled. On a 19' monitor the image is only the size of a 3" by 5" index card. - kind of small.
I wouldn't pay for it
The thing to remember about a market like this current one is that there are LOTS of listings on the market. People will only look at so many so when the search online for places to look at they are picking some BUT more importantly they are ELIMINATING lots more! Having a strong presence online is absolutely critical. You have to find ways to stand out and video is a great way to do that and to help evoke some emotion. I also think that making a video yourself or hiring a cheap/low quality company will do more harm then good. People will laugh at bad videos and move on to other listings.
I am a huge believer in video. Check out this website to see some good samples. http://www.homecastvideo.com