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Deborah Madey, Real Estate Pro in Red Bank, NJ

Participants, How Was Your Open House on National Open House Day?

Asked by Deborah Madey, Red Bank, NJ Sun Nov 4, 2007

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BEST ANSWER
Deborah:
Where is your answer?
Ruth
0 votes Thank Flag Link Sun Nov 4, 2007
Ruthless, Other/Just Looking in 60558
MVP'08
I held two Open house the first one at a great REO property across from Chase field. 10 am to 1pm,
Church Crowd,
Starbucks Crowd,
Sunday morning is a safe time to walk around this neighborhood crowd.
a lot of lookers, One couple shows some promise, I had a good time.

Then I ran over to Gilbert ,1.25 Horse property from 2:30 to about Dark 6pm.
Everyone loves Horse property.
A lot of neighbors, and regulars. Friends of Neighbors.

It is my opinion that the event was successful from planning on September 23rd to today . NY to Hawaii
27 States. 300 plus Open houses.

Realtors are last minute people. Thursday, Friday , and Saturday it appears we picked up at least 30%
Next time we need that rush two weeks earlier.

I believe the most positive thing to come out of today is that, Realtors in 27 different states can work together.

So take down all the open houses, leave the front ( Realtor) page up, and reset the countdown clock for the next big event.

"Spring forward into your new house"
5 votes Thank Flag Link Sun Nov 4, 2007
Mr.P, Other/Just Looking in Arizona
MVP'08
Deborah:
I was SOOO excited to see Best Answer but I did think it was strange. I'll take it for all the hard work on the website and press release. Now I think Patrick will have to award Best Answer to Heather on Hey How About A Realtor National Open House thread. Unless Jeffrey wants create a profile so he can be awarded?

Now, how are we going to get Patrick his award? If there is anyone who hasn't given Patrick a thumbs up on his question, please do. He currently has 7. He needs 16 to be considered the Best Question.

I think overall, the event was a huge success. I wish you tons of luck in the spring - I won't be there but I will be here. Of course I'll be more than happy to be interviewed by John Stossel as I know Patrick will decline that interview. National press coverage next spring. Mansur's press release made it on Google.

Ruth
4 votes Thank Flag Link Mon Nov 5, 2007
Ruthless, Other/Just Looking in 60558
MVP'08
Sorry Ruth, nothing personal, but I wasn't trying to award you BA. You have many great posts, and I think I actually have given you BA. This was done by accident. Oh well..... Ruth take this one in lieu of a thread in which you provided a great post, should have gotten a BA, but didn't.

OK...so about my OHouse.... I couldn't answer first....I might get whipped for trying to build my ratings. LOL

I was busy busy, and amazed. I had 7 sets of visitors; 5 serious buyers who expressed interest in the house I was representing. Several have properties they must sell in order to buy. I had one visitor stop who is planning to list her property next January and was purely scouting for aggressive listing agents and wanting to meet them in person. An agent came to show the property with her clients, and that was her 2nd visit. I never want to count my chickens before they hatch, so we will have to see what happens next. Each of my visitors spent a lot of time at the property, inquiring about that property. I was challenged to keep up and the time flew by in a flash. I had to stay at the OH for nearly an hour after scheduled closing.

My OH property shows beautifully, is priced right, and was heavily promoted.
3 votes Thank Flag Link Mon Nov 5, 2007
Deborah Madey, Real Estate Pro in Red Bank, NJ
MVP'08
Contact
I saw about 8 parties in 4 hours at my open in Phoenix. 3 legitimate buyers, though not for the property I held open. My partner had even better traffic at another of our listings in McCormick Ranch (10 parties in 3 hours). I was very pleased with the turnout. For a market that has been getting endlessly crucified in the press, there seem to be a lot of buyers out looking at property.
3 votes Thank Flag Link Sun Nov 4, 2007
I have mixed results on my two open houses. One has great turn out, but that's a house within a certain price range in an desirable neighborhood.

The other has no showings, but that's a short sale town home, which is in the category of difficult to sell property.

So, my result is as predicted.

Personally, I don't think I really anticipated National Open House Day to be able to draw a huge amount of buyers the first time around because although it has quite a few endorsements due to the hard work of quite a few of the Trulians on this board, this is still the first ever event.

The main reason why we started this event is to bring positive synergy into the slower Real Estate market, to have a new way to promote our seller's properties, and to unite Realtors from across the nation to spread the message that there are bright spots in the real estate landscape. I think we accomplished all that!

My anticipation is that it will be much easier to get this event going next year -

- The Realtors that sign up this year will be familiar with the even next year
- We have a few medium, forums, and press contacts to publicize the event
- We have developed quite a few tools which can be modified and use again next year
- We know what works and what does not, it will be much better next year.
- Trulia will be much more supportive sine they saw what we were really able to do with just a few volunteers. I am sureTrulia probably also noticed that some press coverages and brokerages supports which there would have been none if the few Trulias have not started this effort. So, I anticipate we will have a bigger presence on Trulia next year.

Thanks to Patrick, Deborah, Heather, Ruth and Paul for getting get this started - there were so many fence sitters waiting to see what will happen (or NOT), and I am so glad we all hang in there through thick and thin and make this happen.

Thanks to others, such as Ute and Mansur who stepped up, although later in the game, but they went over and beyond to promote the event and thanks to all the Realtors who participated!

So, let's start plan for next year - are we going to do a spring one and a fall one in 2008? :-)

Sylvia
3 votes Thank Flag Link Sun Nov 4, 2007
Sylvia Barry,…, Real Estate Pro in Novato, CA
MVP'08
Contact
I had no visitors. Turns out I had to compete with a football game. I am not into watching sports and never got the hang of football as I did not grow up with that sport. Should keep an eye on that football schedule anyway to make sure I won't have another open house on a football day. I had a great conversation with the tenant at my listing. I think the event was a success on more than one level. The website is up and I look forward to the next one. Lets set a goal now and work towards it. I think we can easily get 1000 homes next time. Like some of you have already noted. The event organization proved that Realtors can work towards a common goal without ever having met one another. I am proud to have been part of the first ever National Open House Day. Thank you everybody for all your hard work in making this possible.
Web Reference: http://www.theMLShub.com
2 votes Thank Flag Link Sun Nov 4, 2007
Ute Ferdig -…, Real Estate Pro in Newcastle, CA
MVP'08
Contact
I thought about you all today and wondered how it went for each of you. We had the NYC marathon today, so an open house would have been difficult to host and attend with the closed streets and the crowds cordoned off on sidewalks along the race route.
2 votes Thank Flag Link Sun Nov 4, 2007
Today was a snore day. Peppe 'le Pue was the only visitor. As it is with open houses these days.
2 votes Thank Flag Link Sun Nov 4, 2007
Sounds great. I have some traffic. I don't know any of it was a result from the National Open house. I still want to see it happen again.
2 votes Thank Flag Link Sun Nov 4, 2007
I had a good turn-out at my opens today, but no one (that I know of) came as a result of hearing about the National Open House.
Web Reference: http://www.erinattardi.com
2 votes Thank Flag Link Sun Nov 4, 2007
Erin Stumpf, Real Estate Pro in Sacramento, CA
MVP'08
Contact
I held 2 homes open, side-by-side, in Acworth, GA. I had 1 visitor & consider this successful as it is not uncommon to have no one show up. She was very interested in 1 of the homes, but has to sell before she can purchase.
2 votes Thank Flag Link Sun Nov 4, 2007
Actually, my buyer did come from an earlier open house. And as a seller I appreciate my agent thinking outside the box to drum up business. Weekly open houses don't do it and as an agent, you need to explain that to the seller. I think you would be foolish NOT to have an open house when the house first goes on the market or with every price reduction.

The National Open House was a success in many ways. It connected people across the country. It motivated agents and sellers. It was practice in promotion and organization. It set the stage for future National Open Houses that I bet will result directly in contracts. And being a great real estate agent means working today for tomorrows results. And lastly, the Realtor saying, "The more eyes the better."

Oh, it was fun.
Ruth
1 vote Thank Flag Link Wed Nov 7, 2007
Ruthless, Other/Just Looking in 60558
MVP'08
Twelve groups (three which were agents that came through). Amount of traffic was fantastic. How many came because of the National-Open-House? Just one for certain, Jim Walker. Very nice to visit with him.

Very pleased with the support of Placer and Sacramento County. Thanks to my office and all other local agents for their support. We had a lot of traffic come to our site from the national open house website.
1 vote Thank Flag Link Mon Nov 5, 2007
Steve Ostrom, Real Estate Pro in Roseville, CA
MVP'08
Contact
I had 5 people through, but none were aware it was National Open House Day. I promoted it in my open house ad, and some people saw the ad, but didn't "get it" We had signs out as always and that brought in 3 of the 5.
The press releases I sent out got buried in the papers (eventhough I asked for it to be placed by my open house ad.) Maybe next Spring, we can have a series of press releases???
I want to thank Patrick for such an innovative idea and for the committee for all their hard work. I am looking forward to the next one! and a better Spring market! (And, let's all hope Ruth gets her buyer!!!)
Web Reference: http://www.dianeglander.com
1 vote Thank Flag Link Mon Nov 5, 2007
Good job. Patrict. Like that 'Spring F'orward into Your New House!"

Mark your calendar for 2008 Spring Day Light Savings TIme!

Sylvia
1 vote Thank Flag Link Sun Nov 4, 2007
Sylvia Barry,…, Real Estate Pro in Novato, CA
MVP'08
Contact
I had two groups of people. Both seemed very seriously interested but neither seemed urgent. I did get a phone call from a Realtor asking if I was under contract because an out of state buyer wanted to see the house. (I do need to get a back-up offer to spur things along faster.) I'm sure that one came from the National Open House press. I can't wait to find out if they are from Arizona, California or New Jersey.
1 vote Thank Flag Link Sun Nov 4, 2007
Ruthless, Other/Just Looking in 60558
MVP'08
G
We answered at the same time. I had a back-up showing yesterday from an out of state buyer as a result of National Open House Day. If they end up buying the house, Patrick gets the referral fee.
Ruth
Web Reference: http://www.Oak-Park-IL.com
0 votes Thank Flag Link Wed Nov 7, 2007
Ruthless, Other/Just Looking in 60558
MVP'08
Don't have much time... sending in this email from a truckstop in Ohio. I started at an Open House in Harrisburg PA then I ended up at an Open house in Ohio, because someone handed me a flyer with a really nice house in Dayton, and then I found a place down in Tennesee, but I'm headed home now.
0 votes Thank Flag Link Wed Nov 7, 2007
Interesting answers from all - here is my question (or should I do a new post with it being a question??) oh well - here goes anyway...

Some of you seemed to have great traffic, seriously interested parties, some with agents - others not, BUT........did anybody SELL a property from this?

Perhaps some got other buyers to work with, or other sellers, so as an agent that helped your business, but what about the seller's house you were trying to sell?

Was it a worthwhile venture to spend your time, money and effort to do this? If you don't have a contract on a house, my guess would be no.... I'm trying to figure out what marketing works best for my sellers, in terms of time, money, expense and I have not seen that open houses are it in my area.

From what I DO hear though, they work good in certain area's - so I'd like some feedback from all. Do they help you sell the house? If so, what are you doing that you think helps make this different so that it does produce an offer on the property?
0 votes Thank Flag Link Wed Nov 7, 2007
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