I think it is difficult to determine if the "Homes for Sale" works. Interestingly enough I got my first lead in real estate from my first listing ad the magazine. However, I can't remember another lead I can contribute to the same magazine. I think it is like the internet, everyone says you have to be on the internet, sometihing like 90% of home buyers start their search on the internet but when I quiz agents who have web sites I have yet to find an agent who can quantify the value of their site, but they all believe they should be there. I think many people thumb through the Homes for Sale" magazine the same way they click through the internet.
Net net, I think you have to be there because your competition is there.
Mortgage Loan Officer
BenchMark Realtors, LLC
BenchMark Mortgage, LLC
Love your area. My sister & bro-in-law work in Arlington,live in Brighton. In my opinion,the print media is pretty dead. I do as little print advertising as possible these days and most of the agents in this area have terminated their contacts w. the local TV program which features real estate ads. I can't remember the last year I got anything from the TV or print media. Absolutely everything I get comes from yard signs,being up agent or mainly the internet.