Keep your eye on the market on what is coming on new and what is going pending, and price your home lower than those. Also, stage it professionally and make it look like the nicest home on the block fromt he curb view!
My company also sells in Monmouth County. You can check out either of the websites below for more information. Good luck!
The key to pricing in this market is to price for now and next month versus 3 months ago. The mistakes that I see sellers make is thinking that they can â€˜start higher, and come down if they need toâ€ at a later time. I see sellers price for last month, and next month they adjust their price, each time not quite pricing right, but instead, they are always chasing the buyer. Price to attract todayâ€™s buyer to your property.
The other key to selling your property for the highest and best is the exposure that your property receives as a result of an aggressive marketing campaign. A great price without adequate marketing support will compromise your pool of potential buyers. You want broad exposure, particularly online to reach any and all potential buyers. All the marketing this side of the moon wonâ€™t sell an overpriced property. In fact, it will help sell the competition by bringing attention to the fact that you are overpriced and bringing more attention to the better deal around the corner.
You did not indicate if you already have selected representation, and were seeking only pricing advice. If you have not yet selected representation, we welcome the opportunity to provide you both a pricing opinion and marketing proposal. We do pride ourselves in aggressive campaigns with emphasis on internet marketing. We shine our best when compared to others, so feel free to call in a few Realtors. Please do call us, too, if you have not selected representation.
Deborah Madey - Broker
Peninsula Realty Group, Inc.
PS.... As an FYI...here is a quick look at Middletown, July 2006 vs.2007
# Sales Avg List Avg Sale Avg DOM Months of Inventory
July 2006 515 $594,300 $571,038 69.0 9.46
July 2007 514 $665,887 $634,373 91.0 9.73
Since Middletown is so large, it is important to break down the stats to your section of Middletown. Weâ€™ll be happy to provide the above tailored to your area.