General Area in Pocatello>Question Details

Shelly, Other/Just Looking in California

would a coffee/bakery shop work in Pocatello?

Asked by Shelly, California Wed Aug 29, 2007

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I agree with Mark, this town needs some decent donuts! I think that Pocatello has an opening for a good donut and coffee shop, and make sure to include some non-coffee drinks too,l there are a lot of non-coffee drinkers in this town. Really good hot chocolate is popular among them, and herbal teas. Old town might be a good place to try, there is more foot traffic there, but you really can't go wrong with Yellowstone Ave as well. Best of luck!
0 votes Thank Flag Link Mon May 2, 2011
Why not... We have a few here that seem to be profitable. I think the coffee needs to have a variety and the bakery to die for. Anytthing works in the right environment. Plus you have to give it a year or more, expecting a business to be successful day one is why a lot of businesses fail. Stya the course and do your passion.
0 votes Thank Flag Link Wed Dec 23, 2009
May I make a suggestion- Pocatello lacks a doughnut shop. If you open a bakery- please include California style doughnuts. Sure they have the Walmart, Albertson's "so called" doughnuts, but nobody makes a decent doughnut in Pocatello. When I lived in California, we would always find a local doughnut shop and stop to grab some juice and doughnuts. Location is going to be the biggest determinant in your success and you might consider either a positive locational externality (where it benefits another shop to have you next to them) next to a book store, or economies of agglomeration (where you share a rental location, ie. a mall) by renting out a small portion inside somebody else's shop. High traffic is a must though, so stick to Hwy 91 (frequently called Yellowstone Ave. or S 4th and S 5th Avenues)
If you need help finding a location, let us know. Commercial real estate is what we do.
good luck- Mark Bitton (208)234-0550
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0 votes Thank Flag Link Wed Jun 24, 2009
The university area is pretty saturated with coffee shops that also offer baked goods. Other areas of town are growing and have lots of new national level retailers coming in; those areas would be a great place to tuck a mom n pop kind of bakery. There is definitely loyalty to a couple of local bakeries that have been in town for years and years, but a lot of people here are just desperate for something new!
0 votes Thank Flag Link Wed Dec 5, 2007
I have to agree with Brian, it would probably work anywhere, although if you were to put one in Pocatello, there are some definite areas to stay away from, and some others that would work great for that type of venture.
0 votes Thank Flag Link Fri Nov 23, 2007
A coffee/bakery shop would probably work just about anywhere. Be ready for some intense competition and have a plan to differentiate yourself from national chains and established locals. Read the E-Myth.
0 votes Thank Flag Link Wed Aug 29, 2007
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