May I make a suggestion- Pocatello lacks a doughnut shop. If you open a bakery- please include California style doughnuts. Sure they have the Walmart, Albertson's "so called" doughnuts, but nobody makes a decent doughnut in Pocatello. When I lived in California, we would always find a local doughnut shop and stop to grab some juice and doughnuts. Location is going to be the biggest determinant in your success and you might consider either a positive locational externality (where it benefits another shop to have you next to them) next to a book store, or economies of agglomeration (where you share a rental location, ie. a mall) by renting out a small portion inside somebody else's shop. High traffic is a must though, so stick to Hwy 91 (frequently called Yellowstone Ave. or S 4th and S 5th Avenues)
If you need help finding a location, let us know. Commercial real estate is what we do.
good luck- Mark Bitton (208)234-0550