Question Details

Jonathan Bow…, Real Estate Pro in Stoughton, MA

Have you heard of the real estate company in Memphis, TN that is going to give away a Ford?

Asked by Jonathan Bowen, Stoughton, MA Tue Aug 28, 2007

I just saw this real estate agent being interviewed by Neil Cavuto. His real estate company has decided to give away a Ford Mustang or a Ford Edge (which I just bought and is great, by the way) with the sale of one of their listings. Gimmick! I can't stand gimmicks! Just give the buyer a quality product at a quality price. As a buyer, my antenna would immediately go up with such a rediculous offer! What do you think? Let me know. Thanks, Jon

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Do you price your listings at $239,999 or at $240,000? It's stupid but it has been proven it works.

Don't think of it as bribery but as an incentive for people to get off the fence.

My favorite though was a car dealership in NC that was giving away a free SHOTGUN with every purchase of a truck. Talk about target marketing.
1 vote Thank Flag Link Tue Aug 28, 2007
Ruthless, Other/Just Looking in 60558
This type of gimmick is far more acceptable to me than Realtors running around in chicken costumes pointing to open houses. I would rather hear about a car incentive than see some of the cheesy postcards that get mailed. There are a handful of things I have witnessed that I find belittling to Realtor; giving away a car is not one of them. One may argue that another form of promotion might beget more return on the investment. But, they have you helping to draw attention to their listings, and that was the objective.

Promotional gimmicks are a fact of marketing in all facets of business. I would rather not have to mail in a $100 rebate for my new laser printer, and just have Staples give me the better price at the register. I would rather not have to use my discount card at CVS Drugstore or Safeway, and have them give me the better price at the checkout. I think I should not have to go to Best Buy today for their one day sale on Plasma TVs. I think Best Buy should let me buy the Plasma at $500 off tomorrow, instead of it being the "Sunday Special"....If Best Buy can make money on the deal on Sunday, they could on Monday, too.

Promotions, gimmicks and incentives gain attention and bring about results. While most of us claim that we would rather have the quality product and a quality fair price without gimmicks, our world has taken on this pattern for a reason. What we say we want and how we act do not always travel the same path.

Frankly, the car offer is neither troublesome or offensive to me. If I had a buyer and my buyer didn't want the car, I would write an offer excluding the car. I would probably chat with the listing Realtor to find out if the "gimmick" was effective at drawing attention to the listing
2 votes Thank Flag Link Tue Aug 28, 2007
Deborah Madey, Real Estate Pro in Brick, NJ
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