I Think actually I know. The Service they value most is....SERVICE!
The client expects you do be honest. everyone should be honest.
Show them that great full service Realtor. They will see the great value.
I guess you are new. The millionaire Real Estate Agent, by Gary Keller, will help you.
Disclaimer I do not work for KW
Every realtor should have access to the most important tools that make a difference in both buyer's and seller's transactions. In this tough real estate market, providing solutions for (1) folks needing to sell quickly, (2) buyers looking to purchase with bad credit or Zero down payment , it is absolutely pertinent that as a realtor you are able to make the right match in a timely manner!
Here is your SOLUTION!!!
The ONLY SOLUTION!
The Trulia voices so far have been good..Patrick gets the highest marks. He recommends reading (a book by a fellow Baylor grad, so yes read it!) and hard work (I told another Baylor grad that he need to study and get good grads. I told to him that he shouldn't rely on football to pay his bills. I got that one wrong, Mike Singletary did ok in his football career.)
The lastest economic insight into establishing customer base is "authenticity". Buyers want "over"due diligence to take the risk of buying in this market -- and it's unique! prices falling and mortgage rates in flux.
best of luck
You question is great; the answer(s): treat everyone with the golden rule, and be the best you can... we all are still learning in this profession, and it is still a people business. Honesty, being a market expert, hard work, and attention to details are great attrubutes of a great agent.
I personally do well with smart Realtors who tell me the truth. It will get me the check faster.
I probably have a bit more experience than the average consumer, so my answer is likely not true for all consumers. I once referred a Realtor friend to a neighbor who was interviewing agents for a listing. i said, "He's pretty smart, so just tell him the truth." That turned out to be bad advice as my neighbor listed with another agent at about $100,000 over market. But at the end of the day, Sellers who will not listen to you are just going to cost you time and advertising money, anyway.
On this pricing thing: don't just say it - prove it. Bring comps, bring comps, bring comps. I also personally value a true marketing PLAN. Not just stick it in MLS and hope it sells. Since every one says that the web sells, I want a professional web presence. I don't want my property on an amateur web site, with typos and bad format. A template gone wrong.
Good question and thank you for asking.
I would piggyback on what has been said and also add: communication, communication, communication!
In today's market place our clients have high expectations of us but mostly we need to communication our knowledge to them (ok this translates into service). The key to any successful relationship is communication.
My best answer is treat people the way you want to be treated and you will attract the people that can and will work with you. Be yourself always inspite of what others are doing including people in your own office and other Realtors, be yourself! :) if you don't know an answer to a queation be honest and tell the client you will get it for them. They do appreciate Realtors who dont act like they know it all, they do discern sincerity... and sincerity always pays off in the end....if not with one client it will the next.
you cannot be all things to all people all the time... but you can always be true to yourself and thats a great feeling that shines from within.....
Your gonna do great.
As an example, my team subscribes to Big House Data's monthly stats and quarterly inventory packages for Washtenaw County.
Monthly Stats (http://blog.team366.com/?s=market+stats)
Quarterly Inventory Reports (http://blog.team366.com/market-statistics/)
Best of luck! You appear to be heading in the right direction, if your question is any indication.