Your job? Don't over scrutinize the agents strategy along the way. A room full of the most seasoned agents would likely approach your listing differently from one another. In the end, just be sure to price aggressively and the buyers will come to you no matter who you use.
Give your new agent your full support and my best to you both!
On the sell side, the representation involves both the company and the agent. There are different business models for real estate brokerage and the variations of who does what in each business model can be significant. Under certain business models, the agent may be individually and entirely responsible to create and print all brochures, postcards and place all advertising. The responsibility for payment of each rests with the agent The business model your agent works under may provide her a tremendous amount of marketing support from the company. Who pays for the advertising? Who is responsible for what? Does the company provide the brochures? The virtual tours? Or does the agent need to produce that for herself? . If an agent has systems, budgets and organizational skills to accomplish this, it can be a successful choice. If your agent works for a company where much of the marketing is coming from the company, take a look at the companyâ€™s marketing. If your agent will be responsible individually, discuss her ability to provide what will be needed.
If your agent has been active as a buyers agent, knows her market well, and you like an trust her.........go forward. Sheâ€™ll probably work very hard for you.
The important thing is that you are priced competitively in this market and you get advertised frequently in both local and regional print as well as being on numerous websites.
Thanks for the great question. The skill sets required for a buyer's agent as opposed to a seller's agent can be quite different. But the most important aspects for BOTH jobs is knowledge of the current local market and interpersonal communication. Since you are pleased with your current REALTOR (yeah! nice to hear a positive!) and found the agent via good referrals--he/she must already posses these basic but crucial skills. I can think of only one reason not to use him/her as your listing agent:
Does your agent WANT to be a seller's/listing agent?
All markets are extremely competitive. Some REALTORs are extremely specialized. If your agent only wants your listing because the market is slow and he/she needs the business, that's a bad reason to list. If your wonderful buyer's agent simply hasn't yet had the opportunity to serve as a seller's/listing agent, go for it! We were all new agents at one time--the most probable result of your REALTOR's inexperience is that he/she will be extra careful and attentive. Just be sure to make you expectations clear (in writing) to avoid any misunderstandings, and know how/when/why you can terminate your listing agreement--without penalty--in the unlikely event that you are disappointed with your representation. It seems you've done your homework. If I were you, I'd print out this page, and go over the guidelines recommended here (in the more specific posts) with your REALTOR as a checklist. Yes, the information is that valuable. Best of luck and happy hunting!
Believe it or not, most Realtors are buyer's agents. That is how we are told to start, and many just keep that same direction. So it's actually not unusual to have a situation like yours. As a matter of fact, you may be surprised, but truthfully the only Realtors that you really notice are those with listings..because you see their signs, ads in the paper, etc.
I remember just three years ago we had a trainer come to our office (Mike Valenti http://www.starmakerteam.com) and he was amazing. There is an experienced associate in our office who, after that training, said "From here on out, I am a listing agent". It was a huge page turner for her.
Follow the advice in the other posts. The great thing about working with an agent who has helped a lot of buyers find their dream home is that she will know exactly what buyers like, and what turns them off. She is probably also a good negotiator.