Weâ€™ve done a couple of twilight open house events and they worked great. For those that donâ€™t know what they are â€“ itâ€™s an open house during a weeknight usually starting around 6:00 or 6:30 PM. There is a lot more drive by traffic and people tend to stop by on their way home from work.
We ended up selling one property that way.
Hope that helps!
Mystic is a great tourist township and I believe it to be one of the quaintest I've been to... Love that little slice of Heaven at the Mystic Pizzeria!
Being creative with an open house is easy - offer a small drawing for a gift certificate... get the traffic going. Some builders in my area actually have clowns and face painting. It's a carnival atmosphere in my town!
We have a few towns that prohibit signs, and Realtors started placing balloons on the street corners. It took a while to catch on, but it's now the well know directional for open houses.
Because of our market, we don't use flyers at the doors of neighbors. Most of the residents find flyers at their door annoying. People travel, or maintain more than one home. Flyers left unattended create litter and also post a huge notice that says the home is unoccupied. In my personal case, I rarely use my front door, using the garage, side and back entrances instead. Junk left at my door could sit for days before I collect it. OK, there's my rant on flyers at the door. A big thumbs down to that.
Flyers to the neighbors via mail is a great idea. When we can, we send hand written note cards, which have a high chance of getting opened and read.
eMail agents and broker offices announcing the open house.
We do little newpspaer advertising, but always put Open Houses in the classifieds.
Of course, post on your website, MLS, anywhere you can.
Drawings for the public are prohibited in many states, so check your state laws before engaging. I think drawings are great, just not allowed here in NJ.
Consider hiring a walking billboard. Is there a high school or college student that you can pay to stand out in front of the house with an "open house" sandwich sign?
The local cable channel with home listings may be able to put a banner across for an open house on a certain date. I typically use my newspaper advertising for the house I'm holding open with a banner for open house as well as paying for a seperate ad in the open house section.
Craigs List, your own personal website, company website, any available electronic forum.
The more traffic you generate, the more traffic will come. You also never know who will show up and who they might know that the house would be perfect for!