Home Selling in Sarasota>Question Details

John Mckie, Home Seller in Siesta Key, FL

How long does it take to place an ad in Homes & Land?

Asked by John Mckie, Siesta Key, FL Wed Jul 11, 2007

Help the community by answering this question:


Homes and Land ads are easy to place and a safe rule of thumb is that they need about a month of lead time. I am guessing by your questions that you are trying to sell your home by owner- so a word of advice would be make sure you are set on your price and other details in the ad as the publication may be consumed as many as 60 days after you submit the ad. I have found the folks at this publication easy to deal with, however my dealings with them have been as a real estate professional.
Web Reference: http://www.drewrussell.com
2 votes Thank Flag Link Wed Jul 11, 2007
I totally agree with Linda about the print advertising component of real estate marketing. If anyone were to read any of my other posts, you would read that repeatedly I discuss the fact that we allocate a strong percentage of our marketing budget to the internet.

Print ads make sellers feel good, and allow agents to have something tangible to "show" a prospective seller when they are discussing a potential new listing. But, in reality, print does not bring many, if any, buyers to the properties. When an agent tells a property owner that they are going to market their property via the internet, sellers sometimes interpret that to mean that we put in in MLS and forget about it. In reality, we maintain staff who work daily on internet marketing, postings, updates, changes, new feeds, etc. to well over 20 sites. Since that is not tangible and easy for agents to explain, they feel more secure showing a copy of a "print ad" and sellers often request these "print ads."

The more we spend on marketing that brings limited results, the less we have to allocate to marketing to that has a proven track record. The same holds true for someone trying to sell their home by themselves.

Because Homes and Land was trying to coordinate online distribution of print ads to various real estate sites and also promoted their video service, we tried to work with them......unsuccessfully.

We place limited print advertising and work with a number of publications throughout the course of the year. As would be expected, we have some mistakes on ads sometimes with various with print publications, but overall, have good to great service from all except Homes and Land.
Web Reference: http://PeninsulaFirst.com
1 vote Thank Flag Link Wed Jul 11, 2007
Deborah Madey, Real Estate Pro in ,
Homes and Land is the only publication that we have disasterous service and repetitive problems with. Our problems were escalated to the corporate office of the franchisor and things went from bad to extremely worse. Since the issues became worse at the corporate level, I think you are on your own and any luck you have depend entirely upon having a great local franchisee. Repeated print ads failed to run. And, I could provide enough copies of emails to fill a 3" binder on the disasterous experience(s) involved with shooting - or attempting to shoot 3 videos with Homes and Land. If your local franchisor is responsive, you might have good luck with print. Since the video component of Homes and Land's offering is outsourced and contracted out nationally, I can't stress strongly enough that our repeated attempts to work through problems led from bad to worse with the documented problems now filling a 3" binder. I strongly caution anyone considering using Homes and Land for any video services.
Web Reference: http://PeninsulaFirst.com
1 vote Thank Flag Link Wed Jul 11, 2007
Deborah Madey, Real Estate Pro in ,
Approximately a month.........There are a couple of reasons why there is a sharp drop in the number of calls we get that are directly related to magazine advertising.
1. a slower market
2. Internet---The new numbers indicate that approx. 80% of today's buyers begin their search on the internet.

This is a real opportunity to make an adjustment in your marketing plan and beaf up your internet presence......or do business as usual and wonder why business is not picking up......
0 votes Thank Flag Link Thu May 15, 2008
The other problem with advertising in this kind of publication, with a long lead time, is by the time the ad comes out, the price has been lowered! So it's showing the previous price!
0 votes Thank Flag Link Tue Nov 20, 2007
I've stopped advertising in Homes and Land. I've been putting 1/2 page ads in for 2 years now. In that 2 years, I've received 1 phone call. I had my ad analyzed by a major advertising agency and they said it was the best they had ever seen. After that, I kept my ads in the magazine for another 3 months. Still nothing. I get the majority of my leads from the Internet, which makes up about 65% of my business. In this tough real estate market, I've done quite well with the Internet. Don't waste your money. Buy a URL from GoDaddy, make a single page website with your listing and advertise it there. Pass out business cards with the URL to everyone you meet. This is the BEST form of advertising! Good luck with the sale! I love Siesta Key and used to own a home on Port Lane.
0 votes Thank Flag Link Tue Nov 20, 2007
Homes & Land Magazine is just one option for advertising, and since it comes out 13 times a year, you may have just missed a deadline and have to wait 3.5 weeks for the next deadline, or the deadline could be tomorrow. We've had people bring a year-old H&L Magazine to show us a house they loved, and to say that they want one just like "that one"! People do like to peruse print media, especially if they are new to the area and are trying to get a "feel" for what is available and at what cost. Many people do not bring their computers with them when they come for a vacation and/or first real estate search trip, so print ads help those people find you. It's important to give them your Internet contact information also, because they may go home this time without buying, and without seeing your ad until they get home. Your agent will know about the deadlines and other ways to market your property for the best exposure to the most buyers.
0 votes Thank Flag Link Tue Nov 13, 2007
Wow, I think your answer has been answered by the previous posts. I agree with the general concensus. Do not advertise in Homes & Land. It's a waste of time and money. I have never advertised in Homes & Land. I noticed that at least a third of the listings were outdated by the time the publication hit the shevles. Good luck with your advertising program, Jon
Web Reference: http://www.bowenboston.com
0 votes Thank Flag Link Wed Jul 11, 2007
Lead time for Homes and Land is about a month. There is a Homes and Land for Sarasota and one for Manatee County, so make sure you use the correct one. When I first started in real estate I advertised in Homes and Land for almost a year and a half. I never received one inquiry from those ads. Your money is better spent advertising on the web. If you have any other questions please visit my web site below.
0 votes Thank Flag Link Wed Jul 11, 2007
When putting an ad in any publication including Homes & Land, there are deadlines. For example to place an ad in Homes & Land for the month of Aug. the deadline for ad submission is around the 10th or 11th of July. It is often best to call the advertising company to get specific dates for submissions and pricing in your specific area.
0 votes Thank Flag Link Wed Jul 11, 2007
Hi John,

I am going to be brutally honest. Homes and Lands is a great publication for Realtors to help get listings. Everyone loves to see there house in a magazine especially one as nice as Homes and Lands. However, Homes and Lands does not sell homes. I have been the top producer for my company for the last 2 years. I have spent thousands of dollars marketing there and it has got me listings but NEVER a sale. Real Estate is sold via internet, MLS and signs. Buyers now are very educated and have numerous homes to choose from. They are looking for the best value and shopping long before they ever look at their first home. Internet advertising works with as many pictures as you can put in and virtual tour. Make sure you have a sign that is visable and let everyone know that your house is for sale. Start up conversations at the grocery store. But not having a Realtor in this market is going to be tough. You need the edge of MLS and the exposure that it brings. The market is tough and you need all the help you can get. But as wonderful a publication as homes and lands is you can spend you money much wiser somewhere esle.

Best of Luck
Linda J Sears
0 votes Thank Flag Link Wed Jul 11, 2007
Dear John,

I agree wtih Drew. A couple of things to add - remember Homes & Land in many times if for Realtors to gather new leads not necessarily sell the house. Weigh your options carefully before you commit to paying the advertising fee. I have advertised in Homes & Land quite a bit, but have never sold a house through it.

Also, if you decide to advertise in Homes & Land, make sure to also place your home for sale on their website. It's part of your advertisement and will get you more exposure.

Good luck,
0 votes Thank Flag Link Wed Jul 11, 2007
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