Print ads make sellers feel good, and allow agents to have something tangible to "show" a prospective seller when they are discussing a potential new listing. But, in reality, print does not bring many, if any, buyers to the properties. When an agent tells a property owner that they are going to market their property via the internet, sellers sometimes interpret that to mean that we put in in MLS and forget about it. In reality, we maintain staff who work daily on internet marketing, postings, updates, changes, new feeds, etc. to well over 20 sites. Since that is not tangible and easy for agents to explain, they feel more secure showing a copy of a "print ad" and sellers often request these "print ads."
The more we spend on marketing that brings limited results, the less we have to allocate to marketing to that has a proven track record. The same holds true for someone trying to sell their home by themselves.
Because Homes and Land was trying to coordinate online distribution of print ads to various real estate sites and also promoted their video service, we tried to work with them......unsuccessfully.
We place limited print advertising and work with a number of publications throughout the course of the year. As would be expected, we have some mistakes on ads sometimes with various with print publications, but overall, have good to great service from all except Homes and Land.
Approximately a month.........There are a couple of reasons why there is a sharp drop in the number of calls we get that are directly related to magazine advertising.
1. a slower market
2. Internet---The new numbers indicate that approx. 80% of today's buyers begin their search on the internet.
This is a real opportunity to make an adjustment in your marketing plan and beaf up your internet presence......or do business as usual and wonder why business is not picking up......
I am going to be brutally honest. Homes and Lands is a great publication for Realtors to help get listings. Everyone loves to see there house in a magazine especially one as nice as Homes and Lands. However, Homes and Lands does not sell homes. I have been the top producer for my company for the last 2 years. I have spent thousands of dollars marketing there and it has got me listings but NEVER a sale. Real Estate is sold via internet, MLS and signs. Buyers now are very educated and have numerous homes to choose from. They are looking for the best value and shopping long before they ever look at their first home. Internet advertising works with as many pictures as you can put in and virtual tour. Make sure you have a sign that is visable and let everyone know that your house is for sale. Start up conversations at the grocery store. But not having a Realtor in this market is going to be tough. You need the edge of MLS and the exposure that it brings. The market is tough and you need all the help you can get. But as wonderful a publication as homes and lands is you can spend you money much wiser somewhere esle.
Best of Luck
Linda J Sears
I agree wtih Drew. A couple of things to add - remember Homes & Land in many times if for Realtors to gather new leads not necessarily sell the house. Weigh your options carefully before you commit to paying the advertising fee. I have advertised in Homes & Land quite a bit, but have never sold a house through it.
Also, if you decide to advertise in Homes & Land, make sure to also place your home for sale on their website. It's part of your advertisement and will get you more exposure.