Century 21 Award has come through with their agent, Francisco Lopez. All we wanted was eagerness, personality, negotion skills, and SALESmanship. We've found this all in Mr. Lopez. It was refreshing knowing that there's still a go-getter agent out there that doesn't completely hide behind his corporate attache filled with the same old tired charts explaining why we should list below what we owe for the property. He sold us on his knowledge, his hunger, his marketing experience, and his honesty...without discounting his commission fees. It makes more sense to list with him for 6% combined at $650K, then to take precious time away from our business, list it ourselves for $640K, and pay 4%. the difference is only about $3,500...or one month's mortgage. I've got to believe he'll be able to sell my house at least a month faster than I could.
We're finalizing the contract, scheduling the virtual tour shoot, the photographer, and scheduling the stager starting tomorrow.
Now, if there's anybody here from Century 21 Award, be sure to pat Mr. Lopez on the back at the next regional meeting.
*I'm sure he'll be the one to knock our socks off.*
I suppose I was looking for Mr. or Mrs. great attitude to walk through my door, with a super personality, and a good sales presence. Instead, we got excuse after excuse about the market, and the reasons they couldn't show up in the first place, and those excuses were compounded by strongly suggesting we offer 8%-12% in total commissions.
BTW, 2 of the agents have comparable homes in the same tract listed...their own owner occs. I would have to believe those 2 properties would get more attention then mine.
Unless I'm missing something, I feel listing it ourselves, and offering 3.5-4% to the buyer's agent makes more sense. If we find the buyer, great;we just saved ~$30K. I feel listing a split a smidge higher than the norm up here will attract more agents and help our listing stand out in the vast sea of floundering Tuscany Hills home for sale (that aren't moving).
BTW, I do appreciate all of the feedback on this. Again, this is not our forte. I hope I'm not coming across as some yahoo homeowner that thinks EVERYONE should want his home because the floors are really clean and there are no weeds in the yard. I understand the challenges, and I'm offering to pay for the professionalism of a firm that does this for a living. I'm sure I can't get away with 2.5% split between 2 agents again. But if my agent can't wow me with his/her dynamic energy...how can they possibly convince a prospect into buying my home?
The most help I've received from these agents is seeing their jaws drop at the "showability" of our home, coupled with their response to the panoramic lake view from both stories. If that impresses a seasoned realtor, it's sure to stand out to Mrs. Jones.
If you want some action, meaning a fast sell, look at an agent's website to see how long their recent sales took. You could also ask for a 30-day exclusive, which will tell you if the agent has any confidence at all.
You want an agent to set up the marketing plan. Good. But don't play "guess what I'm thinking;" even a good agent can't read your mind. A good agent already knows how to market your home, and marketing has really changed recently.
I know when I read a listing online, e.g., I want a picture for each item mentioned in the listing. I want a flexible map (road, hybrid). Otherwise, I look it up myself in Google Earth. I don't like to do business with agents who play online Gotcha, playing too close to the chest with their listings, or too much spam.
As for me, I'm just a SoCal homeowner. I have bought and sold in more than one market. I look for someone who can do the math on their feet, socks and all.
Why should I buy your home and not the other 1000 available in my price range.. then you will be delivering value and not just features! That, my friend is the Key to selling anything! at the end of the day the buyer will ask: What is in it for me? just like a seller would.. A seasoned Realtor or Real Estate Team should market your home to such large "Internet" scale that will expose your home to 'ALL" that's right all, and should deliver the "buy me" message in all of the marketing materials. that is why WWW is so successful. Price, Exposure, Flexibility and a Strong Real Estate negotiator on your side are some of the Main ingredients needed for success in Todays Market! Oh and as far as delivering a "buy me" feeling here is one of the ways we at http://www.coronaestates.com market a property. I will provide you with 2 links and I sincerely hope that in doing so you would at least have a better Idea of what to expect from the person who you choose!
I hope this helps you! http://www.9831portoladrive.com (video) and the 5 star marketing program is here:
I sincerely hope that this information is helpful to you.
Should you have any further questions; please feel free to call me direct:
Ursus J Jaen
Offering Homeowners a Proven Path to Profit!
I am not in your market area; actually across country on the East Coast. However, having spent 10 years in Southern California, I am not unfamiliar with the area. I was confused by your post where you said the proposed 5-6% would make your home unmarketable. If you perceive the buyer's agent to be worth 3-4%, what did you expect to pay the seller's agent? Forgive my question, but I am confused by this. I certainly believe that you have every right to expect the agent who will be your representative to "knock your socks off" and then some. Other than the fact the seller's agents who visited proposed fees that were not to your liking, could you please explain where they fell short in your expectations. Also, if one of them did knock your socks off and had a fee of 7%, would you have gone with that agent? I am trying to understand your expectations of service and balance of appropriate compensation in your opinion. Thanks much in advance for any insight you can provide on this.
I want to commend you for a wise decision that will echo in the Trulia Voices world!
You want to be able to sell your home for the highest return, with the fewest hassles, and want to find the best Realtor to help you accomplish that.
I hope that other Realtors in your market area hear about the sale and recognize that strategic relationships with partners in the real estate business help us all be more productive and offer our clients a higher level of service.
My best wishes for a smooth move!
Have a wonderful day.Bets of luck with the sale of your home,
Kenya Reeves Costa
Virtual Tour is:
Just so we could all learn from your experience, would you mind sharing, specifically, how the agents you interviewed fell so short of your expectations?
So much for knocking our socks off.
Out of the 6 agents we had lined up to interview today, 3 flaked, and the others' proposed fees of 5-6% would make the house unmarketable. They were all astonished by the view, and the "showability" of the home. We've decided to list it ourselves, and offer 3-4% buyer's agent commission. We ran into this with the crown moulding as well. Sometimes, even when you offer business to a struggling contractor, you've got to bite the bullet and do it yourself when he doesn't care enough to show up on time.
Needless to say, I am extremeley UNimpressed with the work ethic out here in the I.E.
Thanks for the responses here, though.