1) Priced about 10% below the competing listings on similar property in your immediate neighborhood, by an agent who really knows how to adjust for differences between your property and the competing ones (few are really good at this).
2) Clean, Inviting and in good condition always help a property show well, and photograph well.
3) Having multiple ways of marketing the property, as well as many photos in all forms of marketing (at least 10 GOOD photos on the MLS) and as many photos as possible on any other forms of media and marketing.
4) Having a good virtual tour...especially on higher end property.
They aren't just for the relocating homebuyer by any means! Realtor.com offers real estate professionals the option of uploading a virtual tour. This pushes your home higher than the homes without extra photos or tours, thereby gaining it more notice and a better ability to attract buyers in the homes price range.
Personally I love Real Estate Shows, Jeff Turners company. It gives me the ability to add information about the listing, (more than just the five or six lines many virtual tours provide, it provides a map of the area to that listing, school information and the ability to add as many photos as I'd like.
RE/MAX Bryan-College Station
526 University Drive East
I have found that high end homes tend to suffer at the hand of so-called virtual tours. On the other hand, professional quality photos, especially when presented on proprietary web sites, tend to convey a lot of the excitement in a house, and begins the process of appealing to the emotions. If your house is high end, I would skip the virtual tour and hire a professional photographer to do a bang up job on a website for your property.
Not very. Sellers love them. Especially if you get a domain name for your property. I think great photos on a personal domain for a property is best. Virtual Tours do not sell houses. Photos sell houses. I'm becoming a big fan of floor plans. There are some companies that do floorplans vs. virtual tours on property websites. I'm finding these are becoming more and more popular.
I can track on my web site how many hits my listings receive, how many of those people look at the additional text and photos and how many run the virtual tour. I've been seeing less then 1% of viewers are running the virtual tour. Having great photos seems much more important. Once a saw the stats I quit during virtual tours unless the seller really wanted it.
Lots of Realtors will say it is vital but I disagree. Pictures are very important to a property but the bottom line to most properties is the price. When I list a home and price the home compettivley I also add 9 to 12 still pictures to the lisiting. I have found this to be successful.
I see you are in the Los Angeles area. There are a great number of homes for sale in your market. If you are selling a home - the goal is to stand above the crowd... The virtual tour is one means of doing this.
To be fair - one man's tour is not equal to another. Today's software affords the seller a multitude of choices. In the end all the bells and whistles will not do a thing if you don't start the race with the clearest brightest pictures.
So; in conclusion to your question - YES!! YES!! YES!! The virtual tor is vitally important to your SUCCESS in selling a home.
Kimberly is absolutely correct though - sometimes there are listings where a virtual tour is ideal and there are even instances where the elevated photo is not appropriate.
All in all, it comes down to what best suits the property.
If the virtual tour is not flattering you won't even get them through the door. One agent in our office does a front picture and no more. He says if someone wants to see the house they will get in the car for a showing.
I am somewhere in between. I like to photograph my own listings and control angles and lighting. I have seen some REALLY bad photos and some that have kept a house on the market for twice as long as it should have been on.
But what REALTORSÂ® need to keep in mind is that not everyone has high speed internet or DSL. People useing video will lose out on a number of buyers who have not upgraded yet. I love how video looks but I still use photos just because it is faster to upload. Try Visualtours.com. Its cheap and works well.
I do a video open house on every single one of my listings and this generates interest not just from the local area but from all over the country. I recently sold a house here in LA to a couple from CT because they had seen the home's video.
Tracey Thomas, GRI, SRES
Keller Williams Realty
IF A VIRTUAL TOUR IS DONE CORRECTLY!!!! and a considerable aamount of time is taken to do it right - it is the most valuable piece of exposure you can have. When we do a virtual tour we take over 100 pictures and spend over 3 hours editing the photos stitching them and writing the dialog. Then the virtual tour is linked to every internet site possible. I have sold homes to clients in Russia who were moving back to the USA and bought the house completely on line and via fax and mail because of the virtual tour. I have sold the same way to many people throught USA. Virtual is the bast tool when it is done RIGHT!
Linda J Sears
Coldwell Banker Ellison Realty
I've sold several homes from the website I create for my listings. I always put a notice of open houses and one time, a couple were waiting for me when I got there. They had been visiting the website and were ready to make an offer.
A virtual tour can be useful, but if it is just a slideshow of still pictures rather than a video or something more interactive, it can have minimal benefit over a large number of still photos in Some cases.
I would be happy to work you. Please feel free to contact me anytime at (310) 584-7721
if you have questions.
Virtual tours are very important. Buyers may be able to look at a house and get a better feel for it, especially when they are looking at the virtual tour from out of the area when relocating or when they are on a busy work schedule.
First, you need someone that really knows how to handle the camera, equipment and thinks real estates. Then, you need a Video Editor that thinks as a potential Client, that its able to create a Tour as it was an Open House.
Third, the agent can use the Video Tour in different ways beyond Social Media. If a agent or a realty company have video libraries of their listing, they can save tons of time and resource by showing the properties on video to the clients, and from those videos, the client could decide witch property to visit. From 10-15 properties, it could be reduce to 2 or 3. Video Tours can be used to promote itself and acquire new clients and create portfolios.
A well done Video Tour is like having an Open House for 24 hours the entire week. On my experience, I know the story of a Realtor that email his client the Video Tour I did of a property of $17 Million here in Miami, FL, while the client was traveling to Hong Kong. Arriving to Hong Kong the client closed the deal and purchased the property. It all depend what the Agent does with the Video Tour.
I love em! I think anything you do to enhause the ability for consumers see the house and/or area is a benefit. I think both still and vitural tours should be posted so they can choose what they like to look at. I just got a new camera and can't wait to use it and see if there is a big difference. Never had interest in photography much before real estate. Funny... now I see many see so many thing I would like to photograph.