The same thing holds true with Facebook. We get a lot of business from there as well.
Some of the things I blogged about have a long life --- I've had people call me about a condo complex I blogged about, and that ended up in a listing that closed. I did the same about another condo complex and gained another listing. Others found me because of those blogs and now they're my buyer clients.
I've also had several people call me about doing a short sale. On one of them, just days after I had a for sale sign put up in front of their yard, the next door neighbor called me and said that he, too, would like to do a short sale. Both listings went pending very quickly (but it took a little longer to close due to the wait time)
Now, with ActiveRain providing a feature that allows you to link the blog to Twitter and LinkedIn, I feel that we reach an ever-growing target audience.
I have to say there are several things that contribute to real estate agent success. I love blogging and do so at least 3-4 times a week. I get a lot of views because I talk about real estate, the industry in general, legislation, and hyper-local real estate area news and information.
I also am very active with social media. I have received numerous referrals from my Facebook friends, but my best advice to those who are just starting out with Facebook is NOT to talk about real estate! I save that for my business page, and use my Facebook page to keep in contact with people and chit-chat. People don't want to be hit with "check out my new listing!" - they'll just de-friend you.
Twitter has also been a fantastic way for me to connect with other agents and industry experts. I have made so many amazing acquaintances there, and value the things I learn from others. Again, Twitter is not the place to show off your listings or brag about yourself, it is a learning place.
Other than that, the number one way to be successful in real estate is to stay in touch with your past clients! Nothing is better than a phone call, a handwritten note, a visit or cup of coffee. Not only will this pay off, but it is also most enjoyable for me.
Also, Blogging has tremendously improved my web presence. Google and the others have changed the way you get ranked and labels/tags in your blogs are the way to go. When you blog though, make sure you are blogging from your own website, then post your blog into your facebook and your linked in and then send it to all the bookmarking sites.
You can check mine out for some ideas
Now more than ever, previewing homes, knowing our market, and talking to fellow Realtors and loan officers about where the truly special deals are is how we set ourselves apart as true professionals.