Home Selling in Riverside>Question Details

John Jones, Other/Just Looking in Riverside, CA

Realtor Disclosure to Seller?

Asked by John Jones, Riverside, CA Wed Dec 31, 2008

Using a Realtor to sell my property, how frequently should I expect to hear from the Realtor that is representing my property? Can or should I expect a Realtor to provide me with step by step updates in relation to how they are promoting my property? Here is a possible mock up of what I'm getting at:

"Hello John,

Today I went out to your home and spent about 30 - 45 minutes taking exterior and interior photos. I've just completed writing a property description for your home and have added all of that to the MLS which can be viewed here... . I've also spent time on Postlets.com adding your property details to be distributed to a dozen classified websites and scheduled an open house for next weekend. Additionally, I sent out an e-mail blast to existing interested buyers about your property.

Should I expect that level of detailed step by step communication from a Realtor or are there simply tasks that are mundane yet needed that I would or should never know about?

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Answers

2
It sounds like your realtor is buried amongst the trees and is not quite seeing the forest yet.

While there are a lot of tasks that need to be completed, providing details like this, which I assume is a standardized email, is not necessary. It would be more appropriate to let you know that your home is now listed on certain websites, and to provide you with links to those websites to you can quickly and easily see how your home is marketed online.

Talk with your realtor and let him/her know what you'd like to hear about, and what you'd rather not hear about. Things you probably should hear about are showings for the week, feedback from showings, new or reduced listings in your area that could create competition and other important real estate market info. Some sellers will want to know all of the details that your realtor is providing, so make it clear that you'd prefer to be excluded from those types of communications.
1 vote Thank Flag Link Wed Dec 31, 2008
John:

You are obviously working with a very thorough realtor, that wants you to appreciate the effort they are putting into marketing and selling your property. Unfortunately, there appears to be a disconnect between your respective expectations.

When I take a listing, I also take the time to understand my client's wishes regarding communications. Some clients want to know every little thing that is done, others just want an overall picture. Some like to hear daily, for others a weekly report will suffice. When deciding on the level of information to provide clients, it is not only important to understand the client's "need to know", but also to help educate them on your standard communications and help them understand that, with rare exceptions, this should provide them with a clear picture of what is going on with their home. For example, most of my clients are satisfied with weekly summary communications in most instances. Very few want extreme detail and are satisfied with a summary with the following information: Posted property to MLS on 12/23/08 with 15 photos; sent out e-mail flyer to local realtors on 12/26 announcing open house, scheduled open house for 12/27 and 12/28; sent out e-mail blast to 50 prospective buyers on 12/26; 3 showings this week, no offers. I have developed a table format for communications which is updated at the end of every week and can be compared from week to week.

Communication disconnect can be aggravating. Tell your agent what you want to see and hopefully this will help increase your satisfaction with the services provided, as your agent will then know your expectations. Believe me, your agent will appreciate this. Good luck on selling your home. Dare to Dream.

Shel-lee Davis
Real Estate Consultant
RE/MAX Palos Verdes Realty
1 vote Thank Flag Link Wed Dec 31, 2008
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