Question Details

Wayne Auld,  in North Sydney

Do you have a 'Core Area' for listings & prospecting, what if another Agent starts targeting your leads?

Asked by Wayne Auld, North Sydney Tue Oct 14, 2008

I work in Sydney, Australia & have been in my 'core area' for a few years and have built up a bank of future clients. A few months ago I accepted a position with another Agency, in order to 'co-operatively' grow the business & develope greater opportunities. When I started I was given a core area in which to prospect, generate leads, list & sell. However now other Agents from within the same Company are targeting leads within this area, because the client may have attended one of their opens in a neighbouring patch. What is your protocol, what should be done?

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My approach is that I may be very well established in one particular area but I keep in mind that at any given time some very competent agent may show up and start working that area. I welcome the competition. The reality is that when another agent shows up, chances are they are not all that experienced and/or will not stick with it for the long run and those two factors ... experience and persistence (and budget and relationships and track record) ... are what will truly matter in the end. I do not think any one particular agent owns a neighborhood. If they work an open house and get a lead, it's their lead.
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0 votes Thank Flag Link Wed Oct 15, 2008
I too am in the US. We used to call that 'protected farming' which I have not seen brokers do in years now. It's way too restricted of a way to build your business. Let's say I work with a buyer and in a couple years that buyer now wants to sell. I would list his property and do as much marketing around it as possible in an effort to not only find a buyer for the listing, but also to list another home in the area. That's just a natural way to work.
0 votes Thank Flag Link Tue Oct 14, 2008
I am not in Australia, i am in the US, but I will tell you that's why I left my previous agency, because of assigned farming. It stinks.
0 votes Thank Flag Link Tue Oct 14, 2008
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