The leads generated via social media networks ,are infact converting more for me.I have a profile each on activerain and wannanetwork .And the amount of traffic i m getting from these website for my loan modification deals is quite recommendable.
As far as conversions go - my sales to visit ratio from this 2 websites is 1.5 times higher than my google adwords campaign.
The logic is see behind it - in social media the amount of interaction and knowledge exchange is on a more informal level and that helps build trust between network members.
check my blogs on activerain and wanna network.
Loan Modification Leads Expert http://www.mkscope.com/loanmod.html