Home Selling in 75023>Question Details

Matt Goodman, Both Buyer and Seller in Plano, TX

I currently live in Plano, Tx and I am beginning a search for a Real Estate Agent to help sell my first home.

Asked by Matt Goodman, Plano, TX Thu Aug 14, 2008

I have seen a wide variety of commission fees... anywhere from 4-6%. What is a fair commission and can this be negotiated with the agent?

Help the community by answering this question:


Dear Matt,

A quality REALTOR® will expend a great deal of focused time, energy and money to get your home sold for the highest reasonable amount of money in the shortest reasonable amount of time.

The first step is our well researched and thought out Comparative Market Analysis (CMA) and the related discussions with you to arrive at a price which is both aggressive and realistic for your market. Always remember that your home is competing with similar homes in your immediate area, and that we must all understand that very local market. The next step is to make sure that the house is ready to show to its best advantage, which often involves minor repairs or clean-ups and simple staging for the best presentation.

Then, our team will publish a beautiful presentation of your home on a dozen major real estate web sites, as well as dozens of smaller but still significant websites. Upon agreement, we may feature your home in the "spotlight" section of our homepage - visit http://www.kupkeandtackett.com to see the currently spotlighted property. The spotlighted property is advertised across the internet, bringing hundreds of potential buyers to look at your property, and always generating requests for showings. In today's market, the internet is the first place most buyers see the property they eventually purchase.

Next, our team will hold at least one open house per week, usually drawing a significant number of potential buyers. Many showings will result from the sign in your front yard, as well. Importantly, we will expose your home to dozens of other REALTORS® by presenting it at our Keller Williams Plano market center meetings. We will include your home in a slide presentation that loops continuously on a large HDTV in our market center foyer, where agents and buyers alike sit while awaiting their appointments. There are other elements of our marketing plan, but this should give you a good overview of the energy that we put forth.

If you want to sell your home for the best price in the shortest time, you should contact us (of course we are biased because we know how hard we work). If we represent you as both the seller of your existing home and the buyer of your new home, we will be happy to work with you on our rate.

All our best,

Joe Kupke & Diane Tackett
214.288.6608 or 214.336.7505
joekupke@kw.com dianetackett@kw.com
1 vote Thank Flag Link Wed Sep 9, 2009
This is Roxanne DeBerry with Keller Williams Realty in Plano. As the other replies to your inquiry indicate commissions are negotiable. However, you might want to think about this first. If an agent is so readily willing to cut their commission, how strong will they be able to negotiate on your behalf? You might be getting an agent that is not strong enough to represent the price you agree to sell your home for. A talented, experienced agent is worth their commission because they will give you more value for your money and isn't that what you are really looking for? Top agents give you much more in the way of marketing your home, giving excellent advice, protecting your interests, negotiating on your behalf, and continually letting you know what the market is doing that may be effecting the sale of your home. Commission is a consideration when selecting an agent but that should not be your primary concern. If you get an agent that has a lower commission but your home sits for a long time on the market you will actually loose the benefit you thought you were receiving. I don't think that is what you would want. Most top agents actually get you more for your home than those who cut their commissions because they have the network to bring you a mutitude of buyers to your doorstep.

This year my team and I have sold over 100 homes and over my career I have sold well over 1,000 homes. Getting homes sold in a the shortest amount of time takes knowledge, marketing, and a dedication to get results for the seller. If you would like to speak to me personally about the sale of your home, I can be reached at 214-676-8040.
1 vote Thank Flag Link Thu Aug 14, 2008
Dear Matt,

Everything is negotiable....the "norm" is to offer buyers agents 3%...this is pretty standard. The other % amount would go to the selling agent. Personally, I offer to sell homes for 1.5% if I can also be the buyers agent for you on the purchase of your new home. I would not pay the selling agent more than 2%....anything more than this is just greed....there is just too much competition

Ron Smitheart-
Director of Operations -Goldmark Realty
0 votes Thank Flag Link Mon Aug 11, 2014
Hello Matt,

going straight to point, I will say that anything can be negotiated in life. The key here is to find a reputable real estate firm or to work with a dedicated real estate agent that will assist with all details from beginning to the end of the process.

Additionally, there are other programs such "sell your home" without paying fees etc...

Visit our office located at 2070 W Spring Creek Pkwy Plano, TX 75023 or Call me for any additional questions : 972-517-3480
0 votes Thank Flag Link Tue Aug 5, 2014
You get what you pay for.

Click on the "Trulia Pro" tab at the top of the page, type in your zip code and interview the Realtors that show up on that page.
0 votes Thank Flag Link Wed May 1, 2013
Dear Matt

The best time to sell is now

If you need help let me know i might be able to help

Please go to


and send me your email ,

please do not hesitate to contact me at 469-252-4661

or send me an email : johnhamidi@kw.com
Good luck to you in you future Journey

0 votes Thank Flag Link Wed May 1, 2013
Oh...and check out my SOLD history - http://www.robertjrussell.com - actions speak louder than words.
0 votes Thank Flag Link Wed May 1, 2013
Matt - I am not going to type a novel like I see some of these other responses. What I think would be a good idea if for us to talk - you tell me what your trying to accomplish in what time period then we discuss fees. As the Owner of Robert J Russell Real Estate, LLC - I am not so worried about commissions because I don't have to pay anyone else out of what I get paid - so I am more open to new ideas. Let me know how I can help - thanks
0 votes Thank Flag Link Wed May 1, 2013


If you need help let me know i might be able to help

Please go to


and send me your email ,

please do not hesitate to contact me at 469-252-4661

or send me an email : johnhamidi@kw.com
Good luck to you in you future Journey

0 votes Thank Flag Link Wed May 1, 2013

If you haven't already selected a Realtor and begun your new home search, now would be the optimal time.

The new year is bringing out new buyers and interest rates are still near their all time lows. The $8,000 tax credit for first time buyers (who may purchase your first home) as well as the $6,500 tax credit for repeat buyers (for you if you qualify) are still in effect for contracts signed by April 30.

If you would like further analysis of your home's value or information on communities you are interested in, please feel free to contact Diane or myself for no obligation answers.

All my best,
0 votes Thank Flag Link Mon Jan 18, 2010
Commissions are negotiable and determined by what you want in a marketing program and the experience of the agent.
It’s been my experience that exposure in the MLS, at the right price, represented by an agents that knows how to negotiate and determine that price is the secret to success
David D McElroy
0 votes Thank Flag Link Tue Jan 5, 2010
I would be happy to help you and have an easy listing agreement with flexible services you can opt in and flex fee schedule depending on the level of service you desire.

Nicole Arenas, REALTOR
0 votes Thank Flag Link Mon May 11, 2009
A good realtor is worth their commission.
I recommend Roxanne DeBarry below.
0 votes Thank Flag Link Fri May 8, 2009
Everything is negotiable and you will get what you pay for. Talk to different agents before you decide and then go with the one you trust. Go with the one who you think will look after your best interest.
0 votes Thank Flag Link Fri May 8, 2009
If its not too late I am a newer agent with a smaller independent broker with little to no overhead. I maintain and run my own internet marketing which in my first 9 months has brought me 5 closed transactions, 3 buyers and 2 sellers. I have 3 current contracts right now and ill list your home for 4%. It has nothing to do with being a bad negotiator. It has to do that I do not have to pay a large name broker 40% of my commission. I can cut rates and still come out the same. Please contact me with questions. http://www.findapadfast.com. rj.avery@att.net, 214-682-0598
Web Reference: http://www.findapadfast.com
0 votes Thank Flag Link Fri Sep 19, 2008
There are so many factors now to consider other than commissions. Check out my website - I give Tips to the Seller which may help you tremendously. And if you have any questions - please call me

Robert J Russell, IRES, REALTOR
0 votes Thank Flag Link Wed Sep 3, 2008
It's a good and valid question. I discuss this in detail on my blog with lots of tips to sell your home. So sales pitch - just free advice and ideas to help sellers get their home sold including agent selection, pricing, marketing, commission, cooperative selling etc.

Commissions are negotiable - however if you are great and negotiating a low commission, you may have just bought yourself a poor negotiator when it comes to the sales price of your home. I would negotiate it and hire the agent that is strong and shows their value. That's the kind of representation you want when selling.
0 votes Thank Flag Link Thu Aug 14, 2008
Hi Matt,

As the answers below suggest, you can get an agent who'll be willing to sacrifice part of their commission to get your business, but you'll be sacrificing something as well - probably indicated by more time on the market than is necessary, not having the experience in the industry to bring you the advice you need, not being able to negotiate for what you want your home to sell for, etc. Your home is typically the single largest investment you'll make and your advisers surrounding that purchase or divestiture are important. You don't want to make that decision based on who has a coupon in the back of the yellow pages, you know?

I'd suggest interviewing a few agents that you feel like you may click with and see what they have to offer you for your investment. If you get a feel for the technology, marketing, know-and how that goes into selling your home it may make you feel more comfortable.

Happy to help,
Terri Hayley
0 votes Thank Flag Link Thu Aug 14, 2008
You know you need open heart surgery and you are talking to different doctors. Some of them charge less than others for the same procedure. Some doctors have better reputations than other doctors. Some do more of the procedure that you need than others. Several doctors have better results than others. So do you go to the doctor who is going to cut his price before he does your surgery? I don't think this is the way you should be making your decision. Do you? You are going to get what you don't pay for here.

Carol Ann Pease, ABR, CRB, CRS, e-PRO, GRI
0 votes Thank Flag Link Thu Aug 14, 2008
Commissions are set by each individual agent and can range anywhere from 3-7% depending on the level of service offered by the agent and are open for negotiation prior to hiring the agent. Keep in mind that you get what you pay for in any instance. Selling a home involves marketing expenses that an agent pays to get your home in front of as many buyers as possible. This expense is an up front cost and the more technology involved, the more expense the agent has. I suggest you interview at least 3 agents and find out what they plan to do to get your home sold in the shortest time for the most money.
If you would like to find out what we could do for you in the regard, please feel free to contact us at:
carlucci@kw.com or call us at 972-442-7612.
Good luck with your search.
0 votes Thank Flag Link Thu Aug 14, 2008
Commissions are charged by each individual broker are absolutely open to negotiation. Open to negotiation means that they don't have to accept the deal you're offering though. Bear in mind that by asking realtors to cut their commission from their broker's typical fee, you are essentially asking them to do the same job they always do and provide you with their professional advice, marketing and negotiating skills, but for a lot less money. If your broker splits the commission equally between the listing and selling sides, you should think about the consequences of sending that message to the buyer's agent and buyer. You may have unwittingly reduced your number of potential buyers because the buyer doesn't have the money to pay the difference between what you're offering and what they're required to pay their agent according to their buyer agency agreement.
0 votes Thank Flag Link Thu Aug 14, 2008
There are discount brokers who will discount their fees and services to you. I think you get what you pay for though.
A good person to consider selling your home would be Donna Harris with http://www.donnahomes.com/
She leverages technology to help get top dollar for her client's homes.
Good luck!!
0 votes Thank Flag Link Thu Aug 14, 2008
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