HEADLINE: Windermere teams with Web site Trulia
CLOSING STATEMENT OF THE ARTICLE: Mike Fanning, executive vice president of Windermere Services, said ......."The whole goal of Trulia is to get (customers) to Windermere as fast as they can and to get them in contact with one of our agents," he said.
Seattle's largest real estate brokerage is teaming up with the listing Web site Trulia.
The San Francisco-based startup will be the exclusive national site for listings from Windermere Real Estate, which has more than 336 offices and 8,200 agents in 10 Western states and British Columbia. Windermere has declined to send listings to other sites, including Realtor.com, which is the nation's most-popular real estate Web site. It does feed listings to Google.
Under the new agreement, Windermere homes will appear as "Featured Listings," with the option of customized agent contact information, in the top three search results when consumers search for homes with matching criteria. Windermere also has bought the entire inventory for two banner advertising spots next to listings information in Washington and Oregon, and highly trafficked cities such as Salt Lake City, Sun Valley and Palm Springs.
Mike Fanning, executive vice president of Windermere Services, said his company chose Trulia because it allowed agents and customers more direct communication than other sites such as Realtor.com.
"The whole goal of Trulia is to get (customers) to Windermere as fast as they can and to get them in contact with one of our agents," he said.
There's not a thing in it that states that Windemere now owns, or is an affiliate of Trulia!
I'm not saying that Mike's statement is in any way incorrect, however it is taken out of context in your post. Mike's statement in the press release is in reference to those customers who see a Windermere listing on our site. Mike certainly knows how our site works and was not indicating that every Trulia user should be directed to a Windermere agent.
Customer Service Representative
Why are there disclaimers from Windemere on the website then?. You have to search for it.
I am taking this up with N.A.R. also, that this company allows bloggers to put down realtors. These bloggers go on and on, There is much slander on this site.
Realtors beware; someone is going to get sued. Your free advice is going to backfire one day.
Read the statement made if so I believe that could be violation of the DTPA
This post is simply not true. Here is an excerpt from an answer I posted in response to another one of your posts. I hope it clears things up.
'We are not affiliated with Windermere any more than we are with other franchises or web site vendors. Tons of franchises, brokers, agents, web site and virtual tour providers send us the 2.5 million listings that we have in our system and we are technically affiliated with each one.
Unfortunately, yesterday we found out the Windermere is mistakenly including some listings in their feed that are from the NWMLS and are not brokered by them. Our system is thus mis-attributing some listings to Windermere. However we have contacted Windermere and asked that they remove these listings from their feed as soon as possible and in the meantime we can manually block the listing information from Windermere for listings on an individual basis. I've actually located the listing of yours that was affected and blocked the Windermere information, and it should display correctly within approximately 24 hours when our site data is refreshed.'
Trulia's business model does not involve selling leads. Each of the listings we display, except in this case of error, link home-buyers back to the website of the listing franchise, agent, or broker.
Customer Service Representative