Question Details

Tangela Burt…,  in Chicago, IL

I am an agent, and I have a beautiful listing in a not so great neighborhood. The house would sell itself,

Asked by Tangela Burton, Chicago, IL Wed Jul 23, 2008

but I can't attract qualified buyers to view the property, help...

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Think about why you purchased the property initially. Try and tailor your marketing efforts such that those features and amenities are highlighted. There's not much you can do aboout the neighborhood, but you might try and enlist the help of your neighbors if you are comfortable with approaching them. I always send out information (sometimes door to door) to the neighbors in the chance that they may know of someone who may want to live near themselves. If the neighborhood is "not so great" as you mentioned, then it's more likely that the eventual buyer will be someone local already. If that's the case, and they are not "qualified" buyers, then I'd suggest talking with a loan officer whom you work with and brainstorm ways in which you can get a buyer into the home. In my area, we've tried 2-1 buydowns coupled with FHA financing on lower priced properties.

Best of luck!

0 votes Thank Flag Link Fri Jul 25, 2008

Your best bet would be to advertise all the wonderful amenities the property has to offer, especially value and wait for that buyer. You may want to consider advertising it as an investment property where the buyer can rent it out to locals.

Good Luck
0 votes Thank Flag Link Thu Jul 24, 2008
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