"...I'd like....leads, good splits, low monthly and support."
NONE of these are issues for which you should have even the slightest concern. They are the parroted responses that have led 90% of newbies back to the previous job. Unless you change your requirements, you are destined to never see your 2nd year anniversary.
Bob Scholz pulled the curtain back just a little for you.
As a small business owner, be it a doggie day care, bagel shop, sneaker store or building a real estate enterprise, what due diligence would a small business owner be expected to perform?
There is only ONE thing you should be looking for in a broker. TRAINING is NOT it.
Your learn by doing.
Your earn by completing.
You do neither warming a stool in a conference room.
I'm not going to spoon feed you. Do your homework.
Read my 7 blogs titled "7 Things I Wish I Know Before Getting Into Real Estate"
The first is dated Feb 10, 2104.
It not a easy read. It WILL require work to see results.
But that IS what you signed up for..RIGHT?
To take ownership of your personal and financial future.... more
I've gotten some "free" Seller Ads when they started rolling out. Nothing really came of it. I'm very skeptical of them. Right now listing inventory is low, so agents want more seller leads. So the pusher provides what his customer wants.
I can't believe that there's any quality there though. Where are these coming from? It's obvious why buyers would naturally show up to a real estate portal site like Trulia. They're essentially trying to look through an online catalog of product (homes) as they work through the process of finding a new home.
Sellers though? I guess they might show up to get some ideas about what's going on in the neighborhood, but how to differentiate them from buyers? And how to capture their information?
Seller leads are all over the place too. Expired listings and FSBOs show up all the time. These are people raising their hands indicating that they are interested in selling a home. Finding some systematic plan for engaging them over time is all you need to find sellers. Trulia is selling the idea that motivated, ready-to-sign sellers can be just a phone call away. That's the magic bullet that agents foam over. It's easy to sell in the current environment but I'm guessing that there's more form than substance.
As to mobile ads - I do use them. I've not been able to convert them to business though. This is my fault, but I didn't know it at the time. Again, signing up for leads from Trulia (or Zillow) is based on the (false) idea that you'll get a phone call, schedule an appointment, meet & greet, forge a relationship, and sell a home within 3 weeks or so.
That doesn't happen. You need to have a full-blown system for qualifying and nurturing the leads you get from Trulia. Doing it properly pretty much means having tools like Followup Boss and building your entire business around converting these leads. It's hard to be a listing agent and spend time prospecting for listings and at the same time always being on call, ready-to-answer when internet leads pop up. You kind of have to pick one or the other.... more