A good Search Engine Optimization specialist can help you 'farm' your local market.
Check out SEOwhiz.com but understand that it can cost some money to compete in the search engine rankings.

SEO stands for search engine optimization. This term is used often when websites and blogs are discussed. Owners of websites and blogs optimize their sites by using various keywords and phrases throughout their site in order for search engines to find the site, crawl the site and rank the site so the site will show up when a searcher does a search for those certain keywords in Google, Yahoo!, etc. For instance, my site is optimized for "Provincetown real estate". When you perform a Google search for "Provincetown real estate", my site http://(www.ptownc21.com) is listed on the first page!

Here's a list of other abbreviations, hope it's helpful

Direct link below from my website http://www.MedfordHouse.com

SEO is "Search Engine Optimization", but you might be referring to REO which is "Real Estate Owned" which refers to the department in a bank that deals with foreclosures.