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Valentina Ga…, Real Estate Pro in Sea Girt, NJ

The benefits of blogging

Asked by Valentina Gabela, Sea Girt, NJ Thu Nov 4, 2010

We have a small office at the Jersey Shore but we are part of a larger independent company. One of my colleagues would like someone to speak to our small group about the benefits of blogging and how to get started. I blog on Trulia but have not begun to explore the potential and power of blogging. Can someone recommend a service or person who might be willing to instruct our group? Also since there are so few of us I am not sure we would be able to pay much.

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Hi Valentina,

One of the many benefits of Blogging is that every time you create a post, you actually create a new webpage with its own URL.
If the platform you use is playing nicely with Google (ActiveRain, Trulia...) then most of your posts can be indexed by Google and can be retrieved organically when home buyers/sellers use search engines like Google to find online content along with a "long tail keyword" (cheap homes for sale in Edison NJ). Now it means that when blogging, one needs to understand On Page Search Engine Optimization and key wording strategies...this is usually where we loose most agents...

There are other benefits that do not involve going deep in SEO but as mentioned Irena very nicely "Don’t expect instant gratification, if you do you will fail. Blogging is a long term commitment; you must commit to do it religiously."

I hope it helps-
1 vote Thank Flag Link Sun Nov 7, 2010
Thanks Jeanne, if anyone is interested in using the Finance101 blog, there more than welcome to start using it, all you need is a gmail account and I can set you up as an author. the web address is http://www.honestbanker.blogspot.com
Web Reference: http://www.sjrates.com
0 votes Thank Flag Link Sat Nov 6, 2010
Attend the Realtor Triple Play Convention in December you will be able to attend many session on blogging and social media tools. The seminars are very informative and there are speakers who have training resources for agents and offices.
0 votes Thank Flag Link Thu Nov 4, 2010
Blogging here is useless. So many post so many spam blogs that any good ones get lost quickly. I know, I tried it.
0 votes Thank Flag Link Thu Nov 4, 2010
Just wanted to say to Jerry that being picked up for some freelance work on the merits of your blog posts is great stuff.

I blog primarily here on Trulia and view it as another outlook to increase my presence and keep me on my toes.
Web Reference: http://www.feenick.com
0 votes Thank Flag Link Thu Nov 4, 2010
I highly recommend blogging. You should absolutely explore this option. Content is extremely important. It should be unique and contain information that the public is interested in. Blogging occasionally will not produce good results. I’ve seen people start a blog and give up within a short period of time because they get disappointed. Don’t expect instant gratification, if you do you will fail.
Blogging is a long term commitment; you must commit to do it religiously.
0 votes Thank Flag Link Thu Nov 4, 2010
The benefit to blogging is hidden. Most people think the content of the blog is what matters.. and thats true but only to a degree. The most valuable part of the blog is the blog itself. The more blog entries you post on websites like this one and the others, the more the google analytic machine finds relevance from your service when buyers search on google. Basically, the more you do, the more chance you will turn uo on the first page of results when a buyer searches google.

Jeremy
0 votes Thank Flag Link Thu Nov 4, 2010
Ive tried it, I dont know if theres any benefit to it, but I like to put information out there for people to read. I know that some of my information is very useful but I dont know if anyone is using it. Sometimes I get comments on them that let me know people who have read it are getting something out of it. I also have a blog that I started about a year ago that I no longer use and is up for grabs if anyone wants to start using it for their own benefits, the web address is http://www.honestbanker.blogspot.com
I have transfered much of my blog entries to trulia and active rain, but today i am focusing on writing for Suite101.com because they hired me as a freelance writer which is one good thing that happened for me since I started blogging, and I do make a little bit of money for doing it now. My profile there is http://www.suite101.com/profile.cfm/jerrybarker
Web Reference: http://www.sjrates.com
0 votes Thank Flag Link Thu Nov 4, 2010
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