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Hi Barbara, This is a much more complicated process than it seems. If you really want to come up first in the searches, you can hire a company that specializes in SEO (Search Engine Optimization). There are a few tips and tricks you can use to make your website turn up first, but if you are competing with 10 other companies, you'll most likely need the help of a professional who knows how to do this.
Each search engine such as Google, Yahoo, etc will use different methods to draw forth the most relevant searches. There are factors such as tags that are on your website, how many times the word is repeated in certain pages, etc. However - you may want to ask your question on Yahoo! Answers, as this page is more relevant for real estate as opposed to web/tech related questions.
Wed Oct 24 2007, 09:40