These are all good points. On the other hand, postcards from agents rarely arrive in our mail box these days. Given the limited housing inventory and limited expired listings being chased by other agents, including post cards in a broader, carefully thought-out advertising campaign might be worth a try. For instance, you might consider offering something of value rather than "just sold" post cards.
Georgia Real Estate Brokers Associate, REALTORÂ® REALTISTÂ®, CDPE
Keller Williams Realty Atlanta Partners
They really accomplish nothing but another avenue/opportunity to get your face in front of others. Before I was in the industry, quite frankly they would annoy me and I would simply throw them out.
They cost money to create. They cost even more to mail with postage. And the take time to either address and stamp them - or even more time and energy to hang on people's doors if you are like some who try to save money on stamps.
All this for very limited return, if any.
With the internet and social media available today - your time, money, and energy would be much better spent seeking a more efficient, cost-effective means of reaching potential clients.
Hope that helps!
I agree with Larry that we live in an internet age and people in the neighborhood usually have this information already. In addition, depending upon the neighborhood and their neighbor's home selling experience, the neighbors already know if this agent is someone they would want to work with. However, I do send out postcards a couple times a year - announcing if I've won an award, a collage of some of my sales that year, etc. I do this just to keep my "face" and career familiar to people.
I believe it's a form of marketing that assumes a lack of knowledge or intelligence on the part of the people of the community, for neighbors generally know the details surrounding a real estate transaction, including when a property sold and the purchase price.
Furthermore, we live in the computer age and that information is easily obtainable online
Bottom line, it is an attempt to send the message that an agent, or brokerage, is somehow better that the other agents working within the community.