Finally I would say be yourself - they want to meet the same person "in person" that they got comfortble with online. Also - you may want to consider including information buyers would need regarding mortgages and relocation. I hope that helps - good luck!
The problem with attracting out of town buyers is that your sellers with current listings have not adjusted their prices to the market conditions and are completely ignorant of the fact that there are not many qualitifed buyers our there willing to buy something in cash and settle in 30 days.
The best way to get out of town buyers is word of mouth. Friends head south together! We literally have two friends that will be buying in Pass-a-Grille as soon as we find a home. Out-of-town buyers NEED cooperative, realistic sellers. Otherwise, they get upset and look elsewhere. We are trying to buy in Pass-a-Grille because we want to relax in Florida not get beat up like we are in a harlem back alley. Up to this point, we've only run into sellers that have more attitude than a NY taxi driver.
If you want sales from out-of-town buyers, find realistic sellers in pass-a-grille or waterfront vina del mar and forward the information to my realtor firstname.lastname@example.org . I am REALLY ready to see some NEW listings from people that actually WANT to sell their house or condo in pass-a-grille. - SRS
I'm a little confused by the question--are you trying to attract buyers to the area, or to your services in the area? Either way, a feature of what the area has to offer is key--what do YOU like about the area? :-)
My favorite things include:
the Pinellas trail,
any of the waterfront establishments,
places I can take my kid,
places i can take my dog.
...all of which I've blogged about ! (below)