The main factors are for sellling any property in any market are condition, price, and marketing Are you ready to rehab this property to the extent of the comparables that have sold in the last 6 months in Rocky Mount?
Price is the key factor in moving the property. So What a local Rocky Mount agent needs to answer is with properties that are similar to yours and the same general area, what was the average dollar per square foot that they sold for? Same general area within Rocky Mount and condition are the key.
Marketing needs to be handled by someone who can get the finished project in front of as many potential buyers and into as many public channels as possible. A local Rocky Mount agent should be able to get it in front of a lot of potential LOCAL buyers as possible. That way you'll move it as quickly as possible.
Once you look at comparables in same general area OF Rocky Mount and look at how long they were on the market and what the sold for $/SF. Then you have a range and target to shoot for in your Rehab. A local agent there will be crucial in compiling this data, and bringing the big picture and timeline together for you, to make sure that you have a profitable experience.