A new project that we're marketing at 3201 W Leland had 8 groups through on Saturday with a further 8 groups through on Sunday. Both Opens were from 1:00-4:00. A number were unrepresented but they were early in their search. I've personally found Saturday opens can be good for new listings when you expect a number of appointments to be scheduled or for bigger projects that have multiple units and require more time to show. Outside of that I stick with Sunday Opens only.
The ability to post multiple photos online that are syndicated to numerous websites has appeared to reduce the importance of Open Houses in general. Buyers will still stop by an Open House to view a home but only after they've drawn up their short-list. There may be less people coming through Open Houses but I find they're more qualified and have a genuine interest in the property after viewing photos online. However, are there fewer buyers coming through Open Houses because there are fewer buyers currently in the market? Do photos actually generate traffic and encourage buyers to view the property during the Open House? Still a guessing game.
Finally, does anyone use professional video to market their listings? I'd be interested to know how it's received by buyers and sellers. Here's a couple of examples:
Ken Dooley ABR,CIPS,TRC
Conlon: A Real Estate Company
With buyers, I do take advantage of the weekend opens and hit as many as possible with them. Our record is 36 I believe in one day covering Lakeview, Lincoln Park, Graceland West & Logan Sqr, but you can find them everywhere. I ask that my clients wear running shoes and I bring a backpack of goodies/hydration so we can keep on the move.
Because I like high face-time with buyers, I normally hire one of my team or colleagues to sit my opens, so I'm not spending hours in one spot on the off chance that I meet an unrepresented client.
This is an interesting question! Generally, Sunday is the "busy day" for city open houses, however you might find success on Saturdays in areas where there is a high volume of pedestrian traffic provided you can put a sign on the street in front.
However, now that more and more property photos and information is on the internet, open house attendance has dropped. Consumers can learn a lot about homes 24/7 without having to leave the comfort of their own home.
Best of luck,