As many others have documented real estate transacting customers do use the internet, and they do start many, many months before they are ready to deal with an agent or transact.
NAR, MIT, and others have studied and documented this. Many coaches and seminars address this topic. To be successful with internet leads you need to understand that most people start with the internet and they start long before they are ready to be converted into a transaction.
Internet real estate lookers seek relevant, free, no-obligation content. Studies say that most of them will work with the first agent who they contact, as long as that agent doesn't chase them away trying to turn them into now business. MarketLeader's various webinars explain this really well.
Working internet leads is like growing trees. You need to have the attitude that the great majority of them need to be nurtured and contributed to for a long time before they are ready to transact. And yes, there are always a few pieces of now business mixed in with the long term stuff.
Effectively working internet lead generation systems requires plans, systems, patience, discipline, organization and follow-up. The serious teams know how to do this. And many coaches will teach you. You can grow sizable results based on a commitment to proper followup of internet leads.
In our market area AgentJet, Boomtown, Commissions, Homegain, MarketLeader and other leads all compare approximately similar in quality. These leads are generally *NOT* looking to be turned into a transaction in the next 30-60 days! They are seeking relevant content, for free, on their timetables, and will exhibit reasonable loyalty if properly nurtured. No matter how much sunshine, fertilizer, water and seed you dump on a field you cannot, however, force a crop to grow overnight.
If someone tries one of these companies and complains about the quality of the leads and the cost we believe it is because they were expecting instant, near-term, next 60 days time results.
As Leo Pareja told us when we were asking his opinion of another internet lead generation system,
"Yes, you can make money with these. You do, however, need to have a system..." Leo was very understated! If you want to be successful with internet lead generation you need to study how it works, get your expectations in line with today's consumer behavior, build your system, and then start spending the money.... more
When I was a little girl growing up in Brooklyn, my father had a couple of Carvel Stores. He owned one and was a partner in another. Both stores were in Queens and I remember my mother driving to “our”
Huge price reduction of $100,000 on 8/13. Owner says ''Sell'' this property NOW. North Scottsdale's private desert enclave of Happy Valley Ranch, this professionally remodeled luxury home is situated on
I received a call this morning from a person looking for a home near downtown Scottsdale. It's not unusual for me to receive calls & emails from people all over the Country (& other Countries)
Villa di Tutti Santi - Luxury Home For Sale Villa di Tutti Santi lives up to its meaning, “home of all Saints,” as this Italian-inspired villa truly speaks to both the mind and spirit. It elevates
What do you suppose BBQ grills Maseratis and calling expired listings in Scottsdale have in common? Well, on a rare rainy afternoon in North Scottsdale about 5:15 I was making a few final phone calls &
Quite vexed on how to respond. I find that every time I pay nothing, zero, I get the most amount of leads, both sales and rentals. Then I go ahead and make a commitment to pay for a little while, and get zero leads, real or otherwise.
Boca Raton, FL... more
Custom Home in Arrowhead Lakes This gorgeous custom home located in Arrowhead Lakes is one-of-a-kind. Situated on a large corner, cul-de-sac lot, the property is private and the grounds are an entertainer’s
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Award Winning Estrella Mountain Ranch - Luxury Home for Sale Surrounded by the mysterious Estrella Mountains, this former David Weekley model Home has a bit of everything you’d expect to find in
Don't you think it's silly, and downright unprofessional, when you see MLS pictures that:are blurry contain the realtor holding the camera show non-picture worthy items (like just a ceiling fan or just
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"...I'd like....leads, good splits, low monthly and support."
NONE of these are issues for which you should have even the slightest concern. They are the parroted responses that have led 90% of newbies back to the previous job. Unless you change your requirements, you are destined to never see your 2nd year anniversary.
Bob Scholz pulled the curtain back just a little for you.
As a small business owner, be it a doggie day care, bagel shop, sneaker store or building a real estate enterprise, what due diligence would a small business owner be expected to perform?
There is only ONE thing you should be looking for in a broker. TRAINING is NOT it.
Your learn by doing.
Your earn by completing.
You do neither warming a stool in a conference room.
I'm not going to spoon feed you. Do your homework.
Read my 7 blogs titled "7 Things I Wish I Know Before Getting Into Real Estate"
The first is dated Feb 10, 2104.
It not a easy read. It WILL require work to see results.
But that IS what you signed up for..RIGHT?
To take ownership of your personal and financial future.... more
I've gotten some "free" Seller Ads when they started rolling out. Nothing really came of it. I'm very skeptical of them. Right now listing inventory is low, so agents want more seller leads. So the pusher provides what his customer wants.
I can't believe that there's any quality there though. Where are these coming from? It's obvious why buyers would naturally show up to a real estate portal site like Trulia. They're essentially trying to look through an online catalog of product (homes) as they work through the process of finding a new home.
Sellers though? I guess they might show up to get some ideas about what's going on in the neighborhood, but how to differentiate them from buyers? And how to capture their information?
Seller leads are all over the place too. Expired listings and FSBOs show up all the time. These are people raising their hands indicating that they are interested in selling a home. Finding some systematic plan for engaging them over time is all you need to find sellers. Trulia is selling the idea that motivated, ready-to-sign sellers can be just a phone call away. That's the magic bullet that agents foam over. It's easy to sell in the current environment but I'm guessing that there's more form than substance.
As to mobile ads - I do use them. I've not been able to convert them to business though. This is my fault, but I didn't know it at the time. Again, signing up for leads from Trulia (or Zillow) is based on the (false) idea that you'll get a phone call, schedule an appointment, meet & greet, forge a relationship, and sell a home within 3 weeks or so.
That doesn't happen. You need to have a full-blown system for qualifying and nurturing the leads you get from Trulia. Doing it properly pretty much means having tools like Followup Boss and building your entire business around converting these leads. It's hard to be a listing agent and spend time prospecting for listings and at the same time always being on call, ready-to-answer when internet leads pop up. You kind of have to pick one or the other.... more