Buyers will buy the property that gives them the best bang for their buck. You asked how you could "make the profit wanted on it?".............and that may, or may need be possible. No one can sell your property for the amount that a seller "wants".......because the market determines price, not the seller or the listing agent.
You can do things to maximize the highest price that your property can bring. Some investments (improvements) in the property can bring a greater return. Other investments (improvements) may help your property sell faster, but may increase the selling price.
Your property will stand out if it has the features that are commonly sought by buyers in your area. The better your property shows, the greater likelihood of a resulting offer. Declutter, clean, stage, and pay particular attention to curb appeal. Many buyers will do a drive buy before determining if they wish to schedule an appt. Make sure that your property will invite buyers to want to make that showing appt when they drive by.
The highest/best price and terms result from proper pricing and great exposure. Aggressive marketing will not sell an overpriced property. Overpricing will lead to less showings, and lower offers. Price right and market aggressively. Your marketing campaign needs to reach agents, brokers, and direct buyers. You never know which agent might be working w/ your best buyer, or what buyer may find your property online somewhere and ask their agent.
You need to have a broad based online marketing campaign that entails many websites with excellent text descriptions and multiple quality photos.
Upon execution of a comprehensive marketing campaign and property pricing, adjustments may need to be made to tweak price or information in the copy. Listening and responding to market feedback is an important process of selling your property.
These steps may result in a price that meets your expectations for "profit" or it may not. A great Realtor can maximize your property for all it's worth.... more