My listing presentation is a bit different from most. I don't talk about my experience, education, company, or anything else related to me. I simply take them through the process of developing a listing plan for their home that includes preparation, pricing and marketing, plus specific performance measurements and desired deal parameters. At the end, they present to me the plan that we built together and I say - sign here. How can they say "no" to themselves?
Works 99% of the time.
I commonly hear this when a seller has already done several interviews: "Agent X from Big Franchise Real Estate talked to us for an hour about how wonder he is and how wonderful his brokerage is and how they can do things no one else can do. He never once asked about us and what we want."
Always go last.