Hi Dave,
I am Sandy Wallace, also with Keller Williams Realty in Santa Cruz. I remember that this sale was a Round-Robin that went late into the night on a Sunday. 135 Naglee sold after two weeks of intense marketing for $100,000 over asking. Keller Williams Realty has shown this Selling Strategy works to bring the highest and best price quickly. Buyers and sellers there is opportunity in any Real Estate market.
Sandy

Hi Dave-
Erica Pittman-Gaynor with Keller Williams here. As Jennifer so concisely explained below, this property was the perfect example of the Selling Strategies used by Keller Williams. This is a difficult market for sellers. So many have overpriced houses on the market and are losing $$ by the day, as our market continues to decline.
The idea is to get the property sold as fast as possible as it will be worth less next month than it is now. Many sellers can't wrap their thoughts around this as they feel their property is worth more, but in the end the Strategic Pricing always benefits the seller.
Hope this helps. Have a great Sunday.

Hi Dave,

The home on 135 Naglee was originally listed for $499,500. It was sold in a round-robin auction, received multiple offers & closed on 6/3/2009. The final sale price was $600,000.

The strategic pricing model employed by this brokerage, (also my employing brokerage) Keller Williams recognizes the fact that we are in a declining market & prices properties AHEAD of the market. As a result, we see multiple offers on the majority of our properties & ultimately, the sales price is increased to above asking price & the home is sold quickly. We are experts in getting our sellers the best price possible in this market.

For buyers, we follow a different model to help them find & purchase their homes for below market prices.
For more information on getting the best price---as a seller OR a buyer, please contact me.

For MLS map searches &/or a better look at some of the Best Values on the market, please visit my website.
http://www.homesinsantacruzca.com


Jennifer Rupnow
BA, MS, EcoBroker, Real Estate Professional
Keller Williams Realty Santa Cruz
cell: 831-295-3444
web: http://www.homesinsantacruzca.com
email: HomeTeamSC@gmail.com

135 Naglee was listed for $499,500 and sold for $600,000. It was on the market for 15 days before going into escrow.

Andy