As a homeowner, you decorate to fit your lifestyle. As a home seller, you must decorate/stage to appeal to the lifestyle of a potential buyer. This includes arranging furniture and/or de-cluttering to maximize the open feeling of a room. For a potential buyer, they must be able to visualize themselves in your home; this is difficult with a wall of your family photos.
It is our experience that staged homes sell quicker and at a higher price per sqaure foot!