This is normally accomplished prior to entering into a listing agreement with an agent. Typically, sellers should request a written copy of the agent's comprehensive marketing plan for selling the property. It should include both the corporate and personal initatives.
Internet activity, open houses, local advertising, promotions, special events etc. are some possible points of interest. Remember, selling anything is all about visibility. The more people that are aware of the opportunity that exists, the better your chances of finding success.
It's also common to request information about the agent and office's total volume of sales for the previous year. Most sellers prefer hitching their wagon to a shining star as opposed to one that's falling. An interesting side note is that it isn't always the big name national brand that is experiencing the local success you need but a locally recognized company.
This is all so very important - but nothing cures a pricing problem. So do be sure you are pricing your home properly, get that right and then expose the heck out of it, and you should be successful.
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Best of Luck.
Your agent should also be promoting your listing by e-flyers to other Tucson agents through the MLS service.
This is what I do for my listings at minimum.
Your agent should also host one or two broker open-houses to introduce other brokers. If you get one general consumer open house per month, that helps.
To be honest, your home will only be exposed if the price is RIGHT. You need to price your home at market value or ALL of these measures will be quite worthless. Do not make the mistake of 90% of sellers in this market, thinking you will price it high and then drop it down when you get no showings. You will lose the most critical first 30 days of the listing.
To get exposure, just have your agent do the basics -- and meet that effort by having the courage to price your home right. That will get you the best price at the best time, without getting into the "damaged goods" psychology that sets your selling price back when your home has not sold two months down the road.