Home Selling in 20852>Question Details

Bernadette, Both Buyer and Seller in Maryland

what are the best ways to market your home?

Asked by Bernadette, Maryland Fri Sep 21, 2012

is there other avenues to market your home, to get more exposure, beyond MLS listing? I also heard about Real estate QR codes, any thoughts/experiences about this marketing technology?

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Answers

8
Hi Bernadette,

Find an experienced agent with a proven marketing plan and they do the work for you. QR codes are pretty cool but ultimately useless. Great preparation with a clean staged home, great photos and mass Internet exposure are all you need.
1 vote Thank Flag Link Fri Sep 21, 2012
Hi, Marketing is the second most important aspect of selling your home. The reason many for sale by owner's don't have success is because they don't know where to begin with the marketing. The vast majority of properties in my area get sold through another agent in the MLS. Nowadays 90% of buyers are searching online and are very savvy. You have to understand what buyers want and where they look in order to market to them properly. QR codes are ok b ut some have glitches, if you don't have a mobile friendly site it makes for a lousy experience and you'll lose the visitor.

Christopher Pagli
Accredited Buyer Representative
Licensed Associate Broker
Accredited Buyer Representative
914.406.9023
0 votes Thank Flag Link Wed Mar 6, 2013
Bernadette,
That is what real estate professionals do.
They, along with being skilled at overseeing the buying/selling process, are marketing experts.
We spend years creating and maintaining conduits to large populations of buyers/ sellers and professionals of all specialties, to advance the visibility of the owner's home. You simply do not have access to these venues. Agents spend THOUSANDS of dollar annually to create and maintain this network.

As a marketing expert, I can share that every tool and resource has it's appropriate place in marketing. The same is true with QR codes. If you look in any consumer product catalog, you will find QR's EVERYWHERE! Someone must have found a real purpose for them. And that is the secret....what is the purpose. Often I have observed QR's used on the internet. That is the most inappropriate use of a QR imaginable. I use QRs and they do get results that I can measure.

Chop sticks don't work well with soup, QRs don't work as intended with on-line promotions.
The right tool used in the right place at the right time is the secret. A tectonic shift in consumer preference makes QRs a resource that can be leveraged to benefit a home seller.

Best of success to you,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
727.420. 4041

Home tour Scots Landing
http://youtu.be/KTuVUxNDpOQ
0 votes Thank Flag Link Wed Mar 6, 2013
You bet there are other means of getting the word out about your home...print advertisements, internet, open houses, blogs. etc.

Selling anything is all about exposure....the more people that are aware of the opportunity something presents, the better the chance for success. In my opinion, the best plans are those that use as many of those that are available as possible.

QR codes....are still catching on.......

Bill
0 votes Thank Flag Link Wed Mar 6, 2013
QR codes are good to have on the sign out front for the 20 -30 year old generation. Blogging, posting to craigslist are other ways.
0 votes Thank Flag Link Wed Mar 6, 2013
Bernadette,

QR codes in real estate had their 15 minutes of fame about two years ago. You can have all the exposure in the world, but if your house isn't priced correctly, it really doesn't matter.

Much of the additional exposure beyond the MLS listing isn't free. Your agent, if you have one, should be able to direct that effort.

Good luck!
0 votes Thank Flag Link Fri Sep 21, 2012
Hi Bernadette, finding a REALTOR that is a Marketer FIRST is your best bet. He/She can easily be found by doing Google searches "Top Realtor in Maryland" is a thought. These agents work hard to market not only their websites for information but to also get their Sellers Homes exposed to the marketplace. QR codes are just one aspect of marketing but keep in mind, not everyone has a smartphone. What about the couple searching the internet at 11:30 at night or on Youtube looking for Virtual Tours. The days of agents simply listing a property on the MLS and hoping it sells are gone. Marketing is crucial in the sale of properties today.
0 votes Thank Flag Link Fri Sep 21, 2012
Hi Bernadette - At the end of the day, a home's price and condition are the most important factors to successfully sell a home. On the marketing side of things, professional photos are essential with a wide internet distribution. Other things can help: signage, inhouse marketing material, videos and personal websites.

Once you get a contract, the quality of your representation getting an offer ratified and then to closing could add/cost you a couple thousand more.

QR codes are a total waste of effort. IMO.

Good luck.
Web Reference: http://mocorealestate.com/
0 votes Thank Flag Link Fri Sep 21, 2012
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