Home Selling in Lyford>Question Details

Erika Anders…, Home Seller in Lyford, TX

best ways to advertise home for sale, been on the market for 8 months with realtor

Asked by Erika Anderson, Lyford, TX Wed Feb 17, 2010

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Every market is different, but you may wish to try a different Realtor with a different approach to the market. Pricing is VERY important. Staging your home is another key essential to getting your home SOLD. And of course heavy marketing of your home. Since most people tend to shop for homes online now, virtual tours are very important, unless homes are very small. Lots of pictures highlighting your homes special features help as well. Ads in local papers, real estate magazines, online places like Trulia, and various other sites, help tremendously.
2 votes Thank Flag Link Wed Feb 17, 2010
If the marketing is on target, the property shows well-- is neat, clean and clutter free consider a price reduction--ask your agent to show you recently closed similar properties in the immediate area--review the data and make a determination on pricing strategies--keep in mind that a home is worth what someone is willing to pay for it; it doesn’t matter what the seller needs or potential buyers can afford to spend. Market conditions do matter as does the immediacy for a transaction to take place. In setting a price, it is in the seller’s best interest to focus on the current market conditions in conjunction with general economic value projections over the next six months.
2 votes Thank Flag Link Wed Feb 17, 2010
Hi Erika:

There are agents who will tell you that all you need to do is place a sign in the yard and put the home on the local MLS!

Baloney!!!

Everything you do helps, sometimes in ways you will never know. Whether it is an internet ad or "enhanced listing," a newspaper ad, e-mails to buyers' agents, open houses, a hot dog roast to acquaint neighbors with your listing, post cards to potential buyers, promotions and information at the home itself or anything else you can think of, everything helps.

I know some agents disagree, but consider a company like Verizon that measures its ad budget in billions of dollars. You see their ads in every media. Does anyone think that they do not do enough research to know from which media they get the vast majority of their direct referrals? Of course they know. But they also know that other media support the main media, so they create a web that keeps pointing the buyers in the right direction. As a result, Verizon has been incredibly successful. And you can be also if you use many of the tools at you disposal!

I hope this helps.

Best,
Ron Rovtar
Prudential Real Estate of the Rockies
Boulder, CO
303.473.1926
2 votes Thank Flag Link Wed Feb 17, 2010
I agree with my colleagues and their strategies. Something to consider other than what has already been stated is: how many houses have sold in your area and are there people moving to your neck of the woods. I am not familar with your area but if there is not any movement in the area, price point or the like - it may be more than just a pricing issue, location, staging, etc. Ask your realtor for some market data - ask for a hotsheet, a comparative market analysis of what has sold, what has expired, and how many days on the market a property that did sell. Also consider, what the employment level is in your area. These factors add to the matrix of real estate - and why something sold, sits, or falls off the grid. Hope this helps.
1 vote Thank Flag Link Wed Feb 17, 2010
Erika,
Before doing anything consult with your Realtor and ask your Realtor's opinion about pricing, your home's condition and staging. I am sure there is an answer why your home did not sell.

Pricing is the key for selling your home in today's Real estate market. Working on better pricing strategy may help you.

Good Luck,
Pelin
http://www.dallashomelist.com
0 votes Thank Flag Link Wed Feb 17, 2010
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