I specialize in giving market valuation reports and have completed over a hundred for banks and loan servicers.
When it comes right down to it you have to choose someone you like to work with and that "can get the job done"...many people will say they can, but you really need to know their track record in this market which is pretty tough.
If a good agent with a solid marketing plan comes to the table they might be able to get you more money for your home. While a weaker agent comes to the table and says your home is worth less they might be able to sell your home on just price alone. Both agents can sell your home and the market will determine the price.
Clicking with your agent makes a big difference as well. You want an agent who will communicate with you as the listing progresses. You also want an agent who has strong negotiation skills in addition to marketing skills. If no one sees your home, who's going to buy it? If your agent caves too easy you're going to be swayed right into falling profits.
I'm a big advocate for tech savvy Realtors who flood the market with your listing online. Starting here on Trula should be a good indication that your Realtor is with the tech savvy crowd. They should be able to promote your property online and in traditional media if the area requires it. It depends on the home, and its potential buyers.
The market will determine the marketing plan. A marketing plan based on price is a poorman's plan. A discounted or over priced home will cost you money in the long run. If it is over priced you're going spend your money on mortgage payments and common maintenance as it sits on the market. A home priced too low is a fire sale that will cut your profits right off the top in no time flat.
So, interviewing multiple brokers shouldn't be based solely on who tells you your home is worth the most but how they negotiate their commission with you. How they respond to questions about the area, the housing market, job market, local events, etc.. an agent who knows that X festival is held in the park across the street every July knows their market. The agents who don't know which way north is will have a hard time selling your home to potential buyers. Agents who have been in the business for years and years might be the best resources but they might be behind the times. I'm an agent who has a degree in communication design (digital media). I have grown up around real estate and my veteran agent mother is my mentor along with other competent mentors.
I hope you find the right agent for you. That agent shouldn't be hired soely on the estimated price of you home or thier "fee." Some agents are worth less than the typical 3% and some agents are worth 5,6 or 7%.That agents value to you can only be determined by you since you are hiring them to do the job.
Its recommend to get 2-3 market evalutions, not just for the brokers' price opinion but for their recommendations on how best to stage the home, their marketing strategy, and to find a good "fit". Someone you know is experienced, sucessful and you trust.
John L. Scott
I know that it will all work out for you in the end and remember that it is my fiduciary duty to always do what is in your best interest once you are my client.
I suggest talking to a Realtor prior to working on the home. A good Realtor can make lots of suggestions to help you save as much time and money as possible. We have had a lot of experience with estate sales and may be able to offer some suggestions/contacts and make it as stress free as possible.
Best regards, John