Home Selling in Dallas>Question Details

Alicia Guerr…, Real Estate Pro in Scottsdale, AZ

Why it is important to stage a home when selling? Do most agents stage/redesign their listings?

Asked by Alicia Guerrieri, Scottsdale, AZ Sat May 26, 2012

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Many home buyers lack the ability to see past your personal belongings and clutter. They also want a "NEW" home- to them it is going to be new. Simplifying and making space appear brighter and lighter is one of the main reasons to stage a home. It gives the Buyer a better feel for the space and allows them to more readily see themselves living there, creating family memories and enjoying life right where they spend lots of time and money. They dont want to envision themselves in your old beat up recliner or faded bedsheets and ratty towels- will you when you look for a home?
0 votes Thank Flag Link Mon Sep 10, 2012
Staging a home to sell is one of the best things you can do to prepare your home to go on the market. By removing your personal photo collection, you keep the buyers eyes on your home's features not your family's.
Taking away unnecessary home furnishings and large pieces of furniture create the idea of more space.
Make sure you organize and clean out down to your closets. If a buyer looks in a crammed closet, they may think that there is not enough storage space in the home for their items.
0 votes Thank Flag Link Sun Sep 9, 2012
Staging is important for numerous reasons:

Your online presence where the shopping begins.

Showing of the home so that the potential buyer can visualize living in your home.

Not all sellers need staging tips as they already have excellent taste. Staging does not have to be expensive and just a few minor tweaks will make the home market ready.
0 votes Thank Flag Link Sun May 27, 2012
All houses need to be staged prior to sale, if you want to sell for top dollar and be in the market for a short time. Secondly 90% of the population can not visualize or imagine spaces. That means 90% of buyers can not visualize spaces to where they can customize them and imagine themselves in them.

Staging has nothing to do with a Seller's taste and a lot to do with the buyer’s wants. So the Seller and the Real Estate Agent/Realtor would need to answer the question who the buyers are and what they want and look for in the specific area or neighborhood and package the house (stage the house), accordingly.

I went to an open house a few days ago in THE most desirable and affluent neighborhood in my city. The architecture of the house is very traditional, Mediterranean as a matter of fact and the interior decorating and furnishings are very modern which makes the house very eclectic. First thing you notice when you walk in is the beautiful expensive art work and furnishings. What happened to highlighting Real Estate (almost 7, 000 sq. feet of Real Estate). The house has been on the market twice in the last two years and did not sell, and now it has been on the market a third time for over 60 days and they have yet to have an offer.

The architecture of the house is beautiful (traditional Mediterranean), the design and art work are beautiful (ultra modern, minimalistic), it screams single bachelor guy who has a very specific eclectic taste…And don’t get me wrong, there is nothing wrong with his ultra modem, minimalistic taste. Personally I love it, as a mater of fact…but I highly doubt that home appeals to the young family who wants to raise their children in the house of their dreams, in the most desirable, affluent neighborhood in the City.

So yes, Staging is Needed, if you want to sell quick and for top dollar!
0 votes Thank Flag Link Sun May 27, 2012
It really depends. Some clients already have excellent "taste" and have minimized clutter and personal items so it doesn't "need" to be staged. Others - have dreadful taste and are in need of "serious help."
I once previewed a home and they literally had like plastic mounted fish on the wall...and that was just the beginning. I had to turn down the Listing because it was that dreadful. Even with staging it was beyond help.
I work with folks that are familiar with Architectural Digest, Dwell, and other publications so it helps a lot.

It's really a question about knowing the market - and knowing your clientele both on the Seller and Buyer side of the equation.

LESS IS MORE - and always always put away personal items and collectibles !
0 votes Thank Flag Link Sat May 26, 2012
We offer free staging to all of our clients!
0 votes Thank Flag Link Sat May 26, 2012
People love beautiful things. Staging properly makes your house more attractive to your potential buyers. We see more and more staged houses in Dallas area.
0 votes Thank Flag Link Sat May 26, 2012
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