On the other hand, we take 'way too many photos. What's the biggest complaint that people have about real estate photography? They can't see enough to make them want to stay home.
Well, we don't want them to stay home; as listing agents, we want them to come out and see the property, and if we could get buy with one photo, I'd be all for it!
I am just curious to see what either side has to say about this?
Nowâ€¦ Some of you might hesitate to comment on this, because it may give the impression to your clients (if you are an agent) that youâ€™re not the awesome marketing and promotions expert that you advertised to be in your listing presentation. So I am going to pose this as a hypothetical question (itâ€™s not your response but someone you knowâ€¦.) to hopefully gain better feedback and more responses without shining a spotlight on anyone.
From a homeowners perspective â€“ I would think you would want to choose an agent that could make your home look better than it really is, in order to justify a higher listing price which means more money for YOU! As a homeowner, what are you looking for in a real estate agents marketing plan when listing your house?
From an agents perspective â€“ I would think you would want to sell this home as quickly as possible and making a first impression would be key. I recently read a marketing study that compared the average marketing cost of several listings within the same price range over the life of the listing. The listings that used professional photos when the house hit the market saved the agent on average almost four times the money to market it. This was mainly due to having poor photos in the beginning, which led to months of additional marketing costs in newspaper ads, magazine ads, online promotions, etc. either to appease the homeowners in order to maintain the listing agreement or to try and entice buyers (which usually resulted in lowering the price).
Iâ€™m just curious to hear your reasoning either as a homeowner or an agent as to why you think using a professional photographer is important or NOT important to you?