The listing agent will pay all initial costs associated with the marketing of the property.
The agent will have taken the cost in marketing the property in account when they agree upon a commission percentage when the listed is taken..
The cost to market the listing is recovered by the listing agent when he/she recieves their commission at the close of escorw.
Kawain Payne, Realtor
This strategy works best when the luxury property is one that will be hard to sell, which many are.
I have a question. How come you are the only asking questions in San Francisco?
Sellers pay for staging, painting and generally speaking preparing the property for the market. They also pay for the mandatory CA and SF reports and compliances.
Alina Aeby-Broker Associate
Pacific Union International/Christie's
The brokerage and the agent derive benefit from the marketing also.