The reason this is not significantly important is these fees are compensated or off-set by other tactics in many cases. Without you knowing the full spectrum of services available, you will never know what has been clawed back when compensation is reduced. Other fees such as advertising or junk fee charged by the broker or even predatory fees the listing agent will impose in the buyer's agent all create additional revenue AND in some cases are detrimental to the sale of your property.
Be aware, practices vary from state to state.
Focusing on compensation creates a false achievement that does not serve you well. You should instead be focused on results. Made a cake the other day. Yep, some folks still do that. In any cake there are a certain number of REQUIRED ingredients. Without them you end up with....well a mess. These ingredients cost money. The don't materialize from thin air. The same holds true with selling your home, certain things are required, and if not paid for, they certainly will not materialize from thin air. Unless you are looking forward to and willing to experiment with a few thousand dollars of your money, pre-occupation with fees and infatuation with discounted brokers will cost you money. Most experienced real estate professionals are unconcerned because they know you will eventually need to list with a agent/broker who has the stuff.
Your situation dictates the results you need. If you are a casual seller, (seeing if you can get what you want from the current market) your motivation and urgency is non-existent. It won't matter much who you engage in this exercise. The brand new agent, the part time agent, the bone yard agent are perfect for this purpose.
If however, you need to sell your home, you need to know the following:
1. The five integrity questions regarding the agent
2. Home evaluation process
3. Home market profile
4. Strategy for identifying, attracting and engaging the buyer
5. Galactic marketing plan
6. Grass roots marketing plan
7. Regional marketing
8. Just how many ways does the agent know to buy and sell a home. (20 & 15 are the approximate answers)
Based on the decisions YOU make regarding price, availability, launch and urgency, the agent will be able to project the acceptable offer price and timeline to offer. It is working within these variables, your variables, that require the selection of an agile professional.
A wise manager advised me that one can only save so much money until it starts costing them money. This is the case when you focus on anything other than results.
Best of success to you in selling your Ann Arbor home.
ReMax Realec Group
Palm Harbor, Fl
Is it a reason to shop around? Of course it is, but it shouldn't be the ONLY reason to shop around. First, find someone that you actually WANT to represent your sale... someone with a proven track record, a good marketing plan and then see if you can come to an agreement on their fee.