Home Selling in Salem>Question Details

Bill Blair/B…, Real Estate Pro in Dallas, OR

What is the best exposure for selling homes, besides the MLS?

Asked by Bill Blair/Bob & Rose Gillet, Dallas, OR Thu Aug 16, 2012

Help the community by answering this question:


Nearly every homebuyer starts their real estate search on the internet. There are many for-sale-by-owner websites out there that are free to homeowners. Although I do not use them, I'm sure you can find several by searching your ISP by using several keywords.

Unless you are proficient in the homeselling process, you really should seek the advice of a Real Estate Professional. Most will do all of your marketing with no upfront cost, only to be rewarded compensation upon the closing of the sale.

Real Estate Brokers will have their listings on the top websites, where most buyer's searches will yield results. If I had your home listed, it would have it's own personal web address too! Try typing in the address of any home on the internet and see what results you get....this may help you decide where and how you want to proceed in marketing your home.

Best Wishes!
Becky Overall, Broker
Prudential Real Estate Professionals
licensed in the state of Oregon
Selling the American Dream since 1992
1 vote Thank Flag Link Thu Aug 16, 2012
Many Buyers search online at websites like Zillow, Trulia, Craigslist and Real Estate company websites.

Full color real-estate-specific brochures such as "Homes & Land" can find Buyers.

Buyers driving by may see a sign on the property.

Though not as common anymore, Buyers still find properties in the newspaper.

Most often, Buyers are represented by an Agent when searching for a home (Realtor.com stats show that an Agent was involved with 90% of homes sold in 2011). The MLS exposes the property to the most people because it leverages the entire force of Real Estate agents in the area. If they have a Buyer looking for a property like yours and they can find it in the MLS their Buyer will be informed.

Hope that helps.
1 vote Thank Flag Link Thu Aug 16, 2012
Thanks for the input, those are all very realistic answers!
0 votes Thank Flag Link Thu Nov 15, 2012
These days, I also would say the Internet, but it remains a distant second best to a local multiple listing service.
0 votes Thank Flag Link Tue Aug 21, 2012
The only addition I would make to the comments below would be signage w/contact info. People drive around neighborhoods they want to live in.
0 votes Thank Flag Link Fri Aug 17, 2012
There are national sites like Zillow and Trulia. But most buyers start their home search on local real estate websites. And there's always Craigslist, but I suspect most buyers don't use Craigslist as their primary source of real estate information.

There are real estate companies that are willing to list your home on the local MLS for a nominal sum. You would be required to do the showings, marketing, selling, etc. But the exposure you will get from MLS will be worth the cost.
0 votes Thank Flag Link Thu Aug 16, 2012
The MLS feeds almost all the websites, over 700. For the best exposure on the net and not leaving it to chance that is where you should post the home. We also post to craigslist and buyers look there, but it is more difficult to search and you have to repost frequently which can be a very manual process.
0 votes Thank Flag Link Thu Aug 16, 2012
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