Home Selling in Oakland>Question Details

Shelly, Other/Just Looking in Oakland, CA

What are ways to help sell a house in the Bay Area that has been on the market for awhile?

Asked by Shelly, Oakland, CA Tue Apr 2, 2013

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It is very surprising that your house has been on the market for a while and it has still not sold. Inventory is very low and there are plenty of buyers on the market who are looking for a home and are losing out to multiple offers.

If your house is listed with an agent, you should sit down and discuss what internet marketing is being done and how many sites are showcasing your home.

Does your agent have stats that will show how many hits or views your property is getting? There are virtual tour sites that show weekly how many buyers have viewed the home, what internet sites they visited to get to your house and what pictures of your home they are looking at.

If it is getting a lot of exposure then why are you not getting any offers? Who decided on the price of the home? Is it priced right? Does it show well? Is it not in a good location (very busy street or close to railroad tracks)?

Trulia only allows agents to post their listing on their site.

You can go to Craigslist and owners.com to list for sale by owner homes. You can also list in Zillow.com, but I think there is a charge to list on that site.

You may want to contact Help-U-Sell Real Estate in your area. They can sell your home for a low set fee and you can save thousands of dollars. They are full service realtors and they handle all the marketing, open houses, escrow coordination, inspections, paperwork etc. Go to http://www.helpusell.com and check out the office closest to you by going to the office locator tab.

Meena Gujral
Help-U-Sell Achievers Realty
1 vote Thank Flag Link Thu Apr 4, 2013
Your area should be getting enough interest, so when a home is on the market especially in the Bay Area for quite some time (but then you are not telling us for how long it has been on the market, nor are you telling us if it is listed with a real estate brokerage or if you are selling by owner... feel free to get back to us with a little more information)...

Assuming that it has been on the market for several months and you have showings, but no offers, then there are two reasons most likely
a) it is overpriced or not priced to match the market
b) its location is not as sought after

or it could be the construction, the size, the curb appeal, the floor plan or the upgrades or the lack thereof.
So without not even seeing some photos it is hard for us to tell, no price, no size of home....

But with the right price, having the home well prepared for sale, and market it on the internet and
other venues it should get enough interest.
Sincerely yours,
Edith YourRealtor4Life & Chicago and Northern Illinois Expert

Working always in the very BEST interest of her clients, Buyers, Sellers and Investors alike....
And always with a SMILE 
Covering for @Properties the city of Chicago, all N and NW suburbs, the fine homes on the
North Shore, and many of the W and SW suburbs, and with her trusted Partner Agents all of
the US and worldwide properties. Edith speaks French, German, some Spanish and other.....
@Properties ---- EdithSellsHomes@gmail.com
Check out my website at htttp://tinyurl.com/YourRealtor4Life
1 vote Thank Flag Link Tue Apr 2, 2013
Let’s be honest! In this overheated market with a severe shortage of inventory buyers are finding everything that is for sale. If the house is poorly located, buyers will adjust their offer accordingly. Buyers are turning over every stone looking for house to buy so even if it is poorly marketed buyers will still find it. If the house is in poor condition, the buyers will adjust their offer accordingly.

Price is still the ultimate tool to achieve success. Buyers are desperate but buyers still resist overpaying. What keeps a house from selling in this hot market is that it is way overpriced.
1 vote Thank Flag Link Tue Apr 2, 2013
Guess one should look at the factors that may explain why the house isn't selling. Principles of marketing: price, product, placement, promotion,

The first thing we review is the price. If it's over priced, it's not going to move. Some sellers may be in denial and refuse to accept their realtor's recommendation on a marketable price.

Condition of the property ---many buyers make decisions within seconds of seeing (or driving by a property). If it looks bad (junk/trash in the yard, and in obvious need of serious repairs), it may not entice buyers except for people looking for fixer uppers to fiip. But for fixer uppers, the price has to make sense, i.e., low enough to make room for investment in repairs, and to earn a profit when sold.

How is the property marketed? Is it on the MLS? Does it feature lots of good photos? Again, people can make decisions within seconds. As such, the photos must create the most positive impressions. Here's an artilcle about 12 horrible real estate photos that will scare away buyers

How easy is it to show to prospective buyers? If there's a tenant, is the tenant cooperative? Are the residents willing to have a lockbox that realtors can access upon making an appointment?

Where is it located? The most oft-repeated phrase "location, location, location" is still true. If it's in a less desirable location, all the more that one should focus on the other marketing principles.
1 vote Thank Flag Link Tue Apr 2, 2013
Yep- sadly that is a huge factor for us
Flag Wed Apr 24, 2013
Yep- sadly that is a huge factor for us
Flag Wed Apr 24, 2013
Yep- sadly that is a huge factor for us
Flag Wed Apr 24, 2013
The best way is to restructure the way your selling the home.

Most homes in the Bay Area aren't having trouble selling in today's market.

Once you have a solid plan, a price that's approatatie for the market and realistic expectations - the house will sell.

Those 3 items are the things a solid realtor needs to sell the home.

The details are where the magic is. .
0 votes Thank Flag Link Tue Apr 2, 2013
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